{"id":784007,"date":"2019-12-20T09:05:54","date_gmt":"2019-12-20T08:05:54","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=articles&p=784007"},"modified":"2020-11-17T09:35:38","modified_gmt":"2020-11-17T08:35:38","slug":"the-gamechanger-mindset","status":"publish","type":"articles","link":"https:\/\/www.ie.edu\/insights\/articles\/the-gamechanger-mindset\/","title":{"rendered":"The \u201cGamechanger\u201d Mindset"},"featured_media":784003,"template":"","meta":{"_has_post_settings":[]},"schools":[29,33,35],"areas":[16,24],"subjects":[417,422],"class_list":["post-784007","articles","type-articles","status-publish","has-post-thumbnail","hentry","schools-business-school","schools-human-sciences-and-technology","schools-university","areas-competitiveness-growth","areas-strategy","subjects-entrepreneurship","subjects-innovation-and-technology"],"custom-fields":{"wpcf-article-summary-enable":["1"],"wpcf-article-summary":["The future is discontinuous, disruptive, and different. We will see more changes in the next decade than in the last 250 years. Peter Fisk, Professor at IE Business School, has spent years traveling the world to identify companies and leaders that are anticipating the future. He has found that the greatest innovators are those with the courage to challenge traditional models of success. With innovative proposals that are quickly embraced by consumers, these gamechangers have changed the rules of play and become household names."],"wpcf-article-leadin":["Of the millions of organizations operating across the globe, just a select few are true gamechangers. Led by brave individuals with the mindset to transform entire markets, these companies have harnessed the power of networks and taken their strategies to new heights. These gamechanging leaders\u2014Elon Musk, Anne Wojcicki, Jeff Bezos, Zhang Ruimin, and company\u2014love going against the flow. They shape the future in their own vision."],"wpcf-article-body":["We live in the age of transformation. Technologies<\/a> are flooding the market and business models are changing as new systems take hold. Consumers have changed, as well: our lifestyles and shopping habits are vastly different from those of even the recent past. And the wheel keeps on turning. Over the next decade, we will see more changes in the market than in the last 250 years. Missions to Mars. The Hyperloop. Electric mobility within cities. These projects\u2014and many more\u2014are planting seeds that will sprout into the next big planetary transformation.\r\n\r\nWho is driving this future? What is the key to disruption? The answer clearly lies in the mindset of business leaders who, beyond launching innovative<\/a> products and services, aspire to transform the market itself.\r\n
The most innovative leaders are those who dare to envision a new environment, change the rules, eliminate boundaries, and cast aside standards that still work.<\/blockquote>\r\nThe gamechangers<\/strong>\r\n\r\nThe key to developing this sort of leadership has to do with the market itself. The most innovative<\/a> leaders are those who dare to envision a new environment, change the rules, eliminate boundaries, and cast aside standards that still work. By sparking the interest of the real referees\u2014consumers\u2014these leaders differentiate themselves from the other players in the game. Companies like Airbnb have shown us how it\u2019s done: set up shop, get a foothold, and rewrite the rules of play.\r\n\r\nAcross the globe, I have met more than two hundred gamechangers who embody an innovative<\/a> new spirit characterized by a few common traits:\r\n