{"id":633432,"date":"2017-07-13T00:00:00","date_gmt":"2017-07-12T22:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/infographics\/senior-consumers\/"},"modified":"2025-03-17T19:12:47","modified_gmt":"2025-03-17T18:12:47","slug":"senior-consumers","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/infographics\/senior-consumers\/","title":{"rendered":"Senior consumers"},"featured_media":157800,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[16,20,22],"subjects":[],"class_list":["post-633432","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","areas-competitiveness-growth","areas-human-behavior","areas-sales-marketing"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2017\/07\/Consumidor-senior-eng.jpg"],"wpcf-infographic-description":["Senior consumers will make up nearly 50% of the population in 2050\u2014and brands know it. Many companies view older people as very attractive customers who tend to reward good communication with brand loyalty. This infographic describes the shopping and leisure habits of seniors, a growing population segment known for a high level of spending on preferred items.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["By <strong>Norman Kurtis<\/strong>. Senior consumers will make up nearly 50% of the population in 2050\u2014and brands know it. Many companies..."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/infographics\/633432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/157800"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=633432"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=633432"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=633432"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=633432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}