{"id":633441,"date":"2017-09-27T00:00:00","date_gmt":"2017-09-26T22:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/infographics\/pop-up-shops\/"},"modified":"2025-03-17T19:12:28","modified_gmt":"2025-03-17T18:12:28","slug":"pop-up-shops","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/infographics\/pop-up-shops\/","title":{"rendered":"Pop-up Shops"},"featured_media":601172,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[16,22,24],"subjects":[],"class_list":["post-633441","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","areas-competitiveness-growth","areas-sales-marketing","areas-strategy"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2017\/09\/Tiendas-pop-up-eng.jpg"],"wpcf-infographic-description":["Pop-up shops have proliferated widely, demonstrating their growing power not only as a market research tool but as a means of building brand recognition and boosting distribution. But these aren\u2019t the only advantages that pop-up retail brings to the market. With clearly defined objectives, this new format can provide previously unimaginable benefits, especially for certain product segments such as seasonal goods.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["By <strong>Teresa Serra and Roberto Manzano<\/strong>. Pop-up shops have proliferated widely, demonstrating their power as a means..."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/infographics\/633441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/601172"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=633441"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=633441"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=633441"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=633441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}