{"id":633465,"date":"2018-02-27T00:00:00","date_gmt":"2018-02-26T23:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/infographics\/the-power-of-storytelling-in-business\/"},"modified":"2025-03-17T19:10:34","modified_gmt":"2025-03-17T18:10:34","slug":"the-power-of-storytelling-in-business","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/infographics\/the-power-of-storytelling-in-business\/","title":{"rendered":"The Power of Storytelling in Business"},"featured_media":603044,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[16,22],"subjects":[],"class_list":["post-633465","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","areas-competitiveness-growth","areas-sales-marketing"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2018\/02\/El-poder-del-storytelling-en-los-negocios-eng.jpg"],"wpcf-infographic-description":["Narrative is one of the most effective forms of communication, so its use in the corporate world offers many possibilities. In this infographic, Bego\u00f1a Gonz\u00e1lez-Cuesta, Dean of Communication and Media at IE University, reviews the power of narrative in corporations, the benefits it provides, and the importance of professionals becoming familiar with this technique.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["In this infographic, <strong>Bego\u00f1a Gonz\u00e1lez-Cuesta<\/strong> reviews the power of narrative in corporations, the benefits it provides..."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/infographics\/633465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/603044"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=633465"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=633465"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=633465"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=633465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}