{"id":694906,"date":"2019-07-26T09:00:43","date_gmt":"2019-07-26T07:00:43","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=infographics&#038;p=694906"},"modified":"2025-03-17T19:08:31","modified_gmt":"2025-03-17T18:08:31","slug":"six-steps-to-connect-with-your-current-and-future-customers","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/infographics\/six-steps-to-connect-with-your-current-and-future-customers\/","title":{"rendered":"Six Steps to Connect With Your Current and Future Customers"},"featured_media":710927,"template":"","meta":{"_has_post_settings":[]},"schools":[29,33,35],"areas":[16,22],"subjects":[],"class_list":["post-694906","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","schools-business-school","schools-human-sciences-and-technology","schools-university","areas-competitiveness-growth","areas-sales-marketing"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2019\/07\/Infografia-Metodo-Winners-eng.jpg"],"wpcf-infographic-description":["Nowadays, a customer-centric strategy is essential for any business. However, to satisfy customers\u2019 requirements, companies must also take many other aspects into account, integrating physical and digital channels and finding new ways to earn loyalty. In this infographic, Pablo Foncillas D\u00edaz-Plaja, Professor at IE Business School, shares the basics of his Winners method, developed in his book of the same name. This strategy makes it possible to connect with customers\u2014both B2B and B2C\u2014and build valuable relationships with them.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["In this infographic, <strong>Pablo Foncillas D\u00edaz-Plaja<\/strong> shares the basics of his Winners method, a strategy for connecting with customers\u2014both B2B and B2C\u2014and building valuable relationships with them."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/infographics\/694906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/710927"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=694906"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=694906"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=694906"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=694906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}