{"id":698522,"date":"2019-07-04T09:00:46","date_gmt":"2019-07-04T07:00:46","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=infographics&#038;p=698522"},"modified":"2025-03-17T19:08:36","modified_gmt":"2025-03-17T18:08:36","slug":"ten-keys-to-customer-centricity","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/infographics\/ten-keys-to-customer-centricity\/","title":{"rendered":"Ten Keys to Customer Centricity"},"featured_media":703257,"template":"","meta":{"_has_post_settings":[]},"schools":[29,33,35],"areas":[22,24],"subjects":[],"class_list":["post-698522","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","schools-business-school","schools-human-sciences-and-technology","schools-university","areas-sales-marketing","areas-strategy"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2019\/07\/Infografia-customer-centricity-eng.jpg"],"wpcf-infographic-description":["Most of today\u2019s organizations strive to put customers at the center of their strategy in order to adapt their portfolio of products and services to the customers\u2019 desires. However, this focus on the customer is not always applied correctly, due to a misinterpretation of the meaning and implications of customer centricity. In this infographic, Mar\u00eda Eizaguirre, Academic Director of the IE Center for Consumer Driven Growth, shares ten defining characteristics of customer centricity to help companies apply this concept successfully.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["In this infographic, <strong>Mar\u00eda Eizaguirre<\/strong> shares ten defining characteristics of customer centricity to help companies apply this concept successfully."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/infographics\/698522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/703257"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=698522"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=698522"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=698522"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=698522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}