{"id":634231,"date":"2016-10-11T00:00:00","date_gmt":"2016-10-10T22:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/videos\/video-ignacio-gafo_eng\/"},"modified":"2025-03-17T14:35:24","modified_gmt":"2025-03-17T13:35:24","slug":"video-ignacio-gafo_eng","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/videos\/video-ignacio-gafo_eng\/","title":{"rendered":"The Star Wars ROI throughout Disney marketing"},"featured_media":690151,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[16,21,22,24],"subjects":[],"class_list":["post-634231","videos","type-videos","status-publish","has-post-thumbnail","hentry","areas-competitiveness-growth","areas-innovation","areas-sales-marketing","areas-strategy"],"custom-fields":{"wpcf-video-media":["https:\/\/www.youtube.com\/watch?v=NuZfH9GE-LI"],"wpcf-video-description":["IE Business School Professor Ignacio Gafo reflects on the future of Star Wars franchise under Disney\u2019s management.\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["IE Business School Professor <strong>Ignacio Gafo<\/strong> reflects on the future of Star Wars franchise under Disney\u2019s management."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos\/634231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/690151"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=634231"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=634231"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=634231"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=634231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}