{"id":634322,"date":"2018-07-16T00:00:00","date_gmt":"2018-07-15T22:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/videos\/how-to-measure-value-in-the-digital-world\/"},"modified":"2025-03-17T14:28:26","modified_gmt":"2025-03-17T13:28:26","slug":"how-to-measure-value-in-the-digital-world","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/videos\/how-to-measure-value-in-the-digital-world\/","title":{"rendered":"How to Measure Value in the Digital World"},"featured_media":679413,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[18,26],"subjects":[],"class_list":["post-634322","videos","type-videos","status-publish","has-post-thumbnail","hentry","areas-finance-control","areas-technology"],"custom-fields":{"wpcf-video-media":["https:\/\/www.youtube.com\/watch?v=IIsMNyuQ2no"],"wpcf-video-description":["It used to be relatively simple to calculate the value of traditional businesses. But how do you go about measuring the value of a digital business? It\u2019s not that easy to decide whether an idea will attract a million users, whether the brand will take hold and whether the business model is sturdy enough to generate income and survive. Francisco J. L\u00f3pez Lubi\u00e1n is a Professor and Head of the Finance Department at IE Business School. He co-authored the book \u2018Value in a Digital World. How to Assess Business Models and Measure Value in a Digital World\u2019, with Jos\u00e9 Esteves, Professor of Information Systems at IE Business School. In this video, he explains how to measure value in this new digital world and offers some key points for moving towards the use of indicators of digital values.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["In this video, <strong>Francisco J. L\u00f3pez Lubi\u00e1n<\/strong> explains how to measure value in this new digital world and offers some key points for moving towards the use of indicators of digital values."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos\/634322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/679413"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=634322"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=634322"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=634322"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=634322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}