{"id":643062,"date":"2019-02-22T09:00:02","date_gmt":"2019-02-22T08:00:02","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=videos&#038;p=643062"},"modified":"2025-03-17T14:26:57","modified_gmt":"2025-03-17T13:26:57","slug":"customer-centricity-much-more-than-just-customer-focus","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/videos\/customer-centricity-much-more-than-just-customer-focus\/","title":{"rendered":"Customer Centricity, Much More than Just Customer Focus"},"featured_media":643068,"template":"","meta":{"_has_post_settings":[]},"schools":[35],"areas":[22,24],"subjects":[],"class_list":["post-643062","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-university","areas-sales-marketing","areas-strategy"],"custom-fields":{"wpcf-video-media":["https:\/\/youtu.be\/KDYRzKzvBkU"],"wpcf-video-description":["In a highly competitive market, organizations are increasingly placing customers at the center of their corporate strategies. Very few, however, are actually achieving true customer centricity, beyond creating a customer care service. Having a customer-centric strategy means ensuring that the way products and services are developed and marketed is aligned with customers\u2019 real needs. For the organization, this can bring long-term benefits. Mar\u00eda Eizaguirre, Academic Director of the IE Center for Consumer Driven Growth, discusses some of these issues with Frank T. Piller, Economist and Professor at RWTH Aachen University.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["Conversation between <strong>Mar\u00eda Eizaguirre<\/strong> and <strong>Frank T. Piller<\/strong>.\u00a0In a highly competitive market, organizations are increasingly placing customers at the center of their corporate strategies.\u00a0Very few, however, are actually achieving true customer centricity, beyond creating a customer care service."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos\/643062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/643068"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=643062"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=643062"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=643062"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=643062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}