{"id":670185,"date":"2019-05-10T08:30:23","date_gmt":"2019-05-10T06:30:23","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=videos&#038;p=670185"},"modified":"2025-03-17T14:05:43","modified_gmt":"2025-03-17T13:05:43","slug":"three-internal-challenges-to-a-customer-centricity-strategy","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/videos\/three-internal-challenges-to-a-customer-centricity-strategy\/","title":{"rendered":"Three Internal Challenges to a Customer-Centricity Strategy"},"featured_media":670633,"template":"","meta":{"_has_post_settings":[]},"schools":[29,33,35],"areas":[16,22,24],"subjects":[],"class_list":["post-670185","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-business-school","schools-human-sciences-and-technology","schools-university","areas-competitiveness-growth","areas-sales-marketing","areas-strategy"],"custom-fields":{"wpcf-video-media":["https:\/\/youtu.be\/TMoRgNYXnc4"],"wpcf-video-description":["Creating an offer and a brand that can be positioned in customers\u2019 minds, based on a knowledge of their needs, is key to any customer-centricity strategy. But what internal steps need to be taken to implement such a strategy? Speaking to Tecla Keller, Deputy Vice-President of the IE Foundation, Willem de Bruijn, Global Brand Officer at Bahlsen, discusses the internal challenges faced by organizations in embracing a true customer-centricity strategy in which all departments contribute value to consumers.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["Speaking to <strong>Tecla Keller<\/strong>, <strong>Willem de Bruijn<\/strong> discusses the internal challenges faced by organizations in embracing a true customer-centricity strategy in which all departments contribute value to consumers."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos\/670185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/670633"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=670185"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=670185"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=670185"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=670185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}