{"id":716495,"date":"2019-05-20T09:00:54","date_gmt":"2019-05-20T07:00:54","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=videos&#038;p=716495"},"modified":"2025-03-17T14:04:43","modified_gmt":"2025-03-17T13:04:43","slug":"premium-and-luxury-two-very-different-realities","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/videos\/premium-and-luxury-two-very-different-realities\/","title":{"rendered":"Premium and Luxury, Two Very Different Realities"},"featured_media":716498,"template":"","meta":{"_has_post_settings":[]},"schools":[29,33,35],"areas":[16,21,22],"subjects":[],"class_list":["post-716495","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-business-school","schools-human-sciences-and-technology","schools-university","areas-competitiveness-growth","areas-innovation","areas-sales-marketing"],"custom-fields":{"wpcf-video-media":["https:\/\/www.youtube.com\/watch?v=mdMSF2-Az-M"],"wpcf-video-description":["While the premium and luxury markets overlap in many aspects, each contains a series of intrinsically separate features. Susana Campuzano, Director of the Program on Strategic Management of the Luxury Universe at IE Business School, discusses some of these differences, including the functionality, accessibility and rationality of premium products, in contrast to the luxury market\u2019s tendency to emphasize exclusivity and emotion.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["While the premium and luxury markets overlap in many aspects, each contains a series of intrinsically separate features. <strong>Susana Campuzano<\/strong> discusses some of these differences, including the functionality, accessibility and rationality of premium products, in contrast to the luxury market\u2019s tendency to emphasize exclusivity and emotion."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos\/716495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/716498"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=716495"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=716495"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=716495"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=716495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}