{"id":716506,"date":"2019-08-19T09:00:49","date_gmt":"2019-08-19T07:00:49","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=videos&#038;p=716506"},"modified":"2025-03-17T14:03:31","modified_gmt":"2025-03-17T13:03:31","slug":"the-future-of-luxury","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/videos\/the-future-of-luxury\/","title":{"rendered":"The Future of Luxury"},"featured_media":716504,"template":"","meta":{"_has_post_settings":[]},"schools":[29,33,35],"areas":[21,22,26],"subjects":[],"class_list":["post-716506","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-business-school","schools-human-sciences-and-technology","schools-university","areas-innovation","areas-sales-marketing","areas-technology"],"custom-fields":{"wpcf-video-media":["https:\/\/www.youtube.com\/watch?v=LV0de_wPHcs"],"wpcf-video-description":["The luxury market has evolved from a focus on exclusivity and product marketing to a greater emphasis on emotion and experience, but where is it headed now? Susana Campuzano, Director of the Program on Strategic Management of the Luxury Universe at IE Business School, looks at the \u2018luxury of purpose\u2019, where meaningful brands focus on improving customer\u2019s lives. In the future, authenticity and corporate responsibility will be the central values of luxury. In conjunction with technology and personalization, they will offer a customer experience that will be the great driver of this market.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["The luxury market has evolved from a focus on exclusivity and product marketing to a greater emphasis on emotion and experience, but where is it headed now? <strong>Susana Campuzano<\/strong> looks at the \u2018luxury of purpose\u2019, where meaningful brands focus on improving customer\u2019s lives."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos\/716506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/716504"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=716506"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=716506"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=716506"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=716506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}