{"id":7278,"date":"2017-10-08T11:44:41","date_gmt":"2017-10-08T09:44:41","guid":{"rendered":"http:\/\/www.ie.edu\/exponential-learning\/blog\/?p=7278"},"modified":"2018-11-06T14:15:52","modified_gmt":"2018-11-06T13:15:52","slug":"hiop-101-digital-marketing-social-media-analytics-omnichannel-strategy","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/digital-marketing-2\/hiop-101-digital-marketing-social-media-analytics-omnichannel-strategy\/","title":{"rendered":"HiOP 101: Digital Marketing, Social Media, and Analytics: An Omnichannel Strategy"},"content":{"rendered":"<h4>Digital Marketing, Social Media &amp; Analytics: An Omnichannel Strategy in a nutshell<\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ie.edu\/iexl\/hiops\/digital-marketing-social-media-analytics-omnichannel-strategy\/\" target=\"_blank\" rel=\"noopener\"><strong>The Digital Marketing, Social Media &amp; Analytics: An Omnichannel Strategy HiOP<\/strong><\/a> is for professionals, directors, and businesspeople seeking to update their digital marketing knowledge and know how to integrate digital components into a wider marketing strategy spanning several channels. The program will cover <strong>the latest digital marketing and social media trends, analytics tools, key performance indicators (KPIs), and metrics<\/strong> employed to measure campaigns&#8217; efficacy with plenty of practical applications. <\/span><\/p>\n<p>For an even-greater nutshell, check out the video trailer:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/hWWz2P4W2rA\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>What will you see in Digital Marketing, Social Media &amp; Analytics: An Omnichannel Strategy?<\/h4>\n<p><span style=\"font-weight: 400;\">In this HiOP, <strong>you will be given the tools you need to make marketing decisions in an increasingly-evolving and complex marketing landscape<\/strong>. That is because modern marketing has evolved to a point where <strong>independent, isolated marketing channels now need a higher level of strategic, organizational, and technological integration to work efficiently<\/strong> and meet the ever-growing demands of hyper-connected consumers. As you gain first-hand experience in implementing these strategies, you&#8217;ll look at this landscape into <strong>four core modules<\/strong>. The modules are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The six steps of the customer journey: your path to an omnichannel company<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Becoming omnichannel: using social media, mobile ads and a digital marketing plan to make all your channels consistent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using data analytics to enhance the customer experience and it wraps up with <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Looking to the future: Marketing technology trends. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At the end of the five weeks, you\u2019ll achieve these objectives:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand the context and characteristics of the different digital channels used in communication and marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate the different digital and non-digital channels within the wider marketing plan of an organization.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comprehend the implications of creative, technological and human resources that each of the channels entails.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conduct data analysis to measure the effectiveness and profitability of campaigns across the different digital channels.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be aware of current trends in digital marketing and how to incorporate them into a strategic marketing plan.<\/span><\/li>\n<\/ul>\n<h4>Is Digital Marketing, Social Media &amp; Analytics: An Omnichannel Strategy right for me?<\/h4>\n<p><span style=\"font-weight: 400;\">Are you a professional who knows plenty about the 4 P\u2019s and traditional methods but struggles to keep up with our constant changing times? If that\u2019s you, you\u2019ve come to the right program. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This HiOP is also ideal if you identify yourself as one of the following:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A marketing manager responsible for carrying out digital campaigns on the ground level<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A digital marketing professional new to your role<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An entrepreneur whose enterprise has a digital presence<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A job switcher eyeing to transition into the e-commerce\/internet-based business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Someone without any previous digital marketing experience but who actively collaborates with marketing departments in their day-to-day tasks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A general professional that happens to be interested in digital marketing<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>What makes Digital Marketing, Social Media &amp; Analytics: An Omnichannel Strategy unique?<\/h4>\n<p><span style=\"font-weight: 400;\">You fit the profile, and you\u2019re looking to join us. But, you question, what makes this HiOP unique from just about any other online digital marketing course? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>If we could describe one of this course\u2019s principal advantages in a word, practical would be it.<\/strong> During those five weeks, you\u2019re going to get the ultimate learning by doing experience by gaining expertise in the form of a digital marketing plan. <strong>This practical exercise will let you boost and harness the skills you need to carry out as a digital marketing manager in your company.<\/strong> The plan will cover HTML (for live marketing), Google AdWords, and Facebook posts. <\/span><\/p>\n<p>Not only will you learn about paid media, which is a fundamental part of the digital marketing equation, but you&#8217;ll also gain confidence to handle a paid media budget through <strong>a real-live <a href=\"https:\/\/adwords.google.com\/intl\/en\/home\/how-it-works\/new-adwords\/?subid=us-en-et-twg_footer\" target=\"_blank\" rel=\"noopener\">Google AdWords<\/a> campaign.<\/strong> Once you&#8217;re put into small groups, you&#8217;ll get \u20ac100 to spend on a Google AdWords campaign for a fictitious vegetarian restaurant<span style=\"font-weight: 400;\"> in different cities throughout Spain. After your practice run at executing a Google AdWords campaign, you\u2019ll feel confident when the time comes to allocate Google AdWords spend as part of your SEM budget. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This HiOP wouldn\u2019t be complete without top-notch faculty and guest speakers. Professor <\/span><a href=\"https:\/\/www.linkedin.com\/in\/pedromorenorios\/?ppe=1\" target=\"_blank\" rel=\"noopener\"><b>Pedro Moreno de los R\u00edos<\/b><\/a><span style=\"font-weight: 400;\">, your fearless leader, <strong>h<\/strong><\/span><span style=\"font-weight: 400;\"><strong>as extensive experience as a business executive in B2B and B2C companies in sales and Digital Marketing<\/strong>, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, programmatic, RTO, CRO, and more. He\u2019s worked in a wide array of companies in size and sector, which include Ogilvy &amp; Mather and Disney Online. Along with teaching and completing his doctorate in Big Data (which will give you a greater understanding of how data is becoming a prominent force in marketing operations), he also advises startups in IE\u2019s Area 31 incubator. Your guest speaker is <\/span><a href=\"https:\/\/www.linkedin.com\/in\/jose-miguel-rico-de-la-hera-3a6257\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_top%3BPM5rakkWSoShzT79fCIHQQ%3D%3D&amp;licu=urn%3Ali%3Acontrol%3Ad_flagship3_search_srp_top-search_srp_result\" target=\"_blank\" rel=\"noopener\"><b>Jos\u00e9 Miguel Rico de la Hera<\/b><\/a><span style=\"font-weight: 400;\">, a Partner and Lead for iX in Spain, Portugal, Greece, and Israel at IBM Interactive Experience, a division of IBM. IBM Interactive Experience services clients like Wimbledon, JLR, and Nationwide. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of an experience full of expert knowledge and practical exercises, you\u2019ll be able to plan a current digital market strategy applicable in 2017 and beyond. As we said before, due to the always-changing nature the nature of the sector, we digital marketing professionals are in a constantly-evolving arena that forces us to update our knowledge to keep up with the times incessantly.<strong> The strategic framework you&#8217;ll learn, based on SMART objectives, will, regardless of technological advances, give you what you need to move forward on initiatives as you always re-evaluate to adapt to the latest trends.<\/strong><\/span><\/p>\n<h5>How can I join in on the action?<\/h5>\n<p><span style=\"font-weight: 400;\">If you\u2019re craving more about this <a href=\"https:\/\/www.ie.edu\/exponential-learning\/high-impact-online-programs\/digital-marketing-social-media-analytics-omnichannel-strategy\/\" target=\"_blank\" rel=\"noopener\"><strong>HiOP<\/strong><\/a>, click here to download your copy of our informational <\/span><a href=\"http:\/\/landings.ie.edu\/hiopsform-digital-marketing-social-media-analytics-omnichannel-strategy\" target=\"_blank\" rel=\"noopener\"><b>brochure<\/b><\/a><span style=\"font-weight: 400;\">. And, if you already know you want to take the lead and join our next intake, you can get started on your application right <\/span><a href=\"https:\/\/secure.ie.edu\/exedu-app\/?locale=en-US&amp;program=IEXL-ENG-DM\" target=\"_blank\" rel=\"noopener\"><b>here.<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing, Social Media &amp; Analytics: An Omnichannel Strategy in a nutshell The Digital Marketing, Social Media &amp; Analytics: An Omnichannel Strategy HiOP is for professionals,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":7469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[379],"tags":[381],"_links":{"self":[{"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/posts\/7278"}],"collection":[{"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/comments?post=7278"}],"version-history":[{"count":9,"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/posts\/7278\/revisions"}],"predecessor-version":[{"id":7921,"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/posts\/7278\/revisions\/7921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/media\/7469"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/media?parent=7278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/categories?post=7278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-json\/wp\/v2\/tags?post=7278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}