{"id":7420,"date":"2017-10-26T18:43:42","date_gmt":"2017-10-26T16:43:42","guid":{"rendered":"http:\/\/www.ie.edu\/exponential-learning\/blog\/?p=7420"},"modified":"2018-11-06T15:00:02","modified_gmt":"2018-11-06T14:00:02","slug":"value-based-management","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/lifelong-learning\/blog\/finance\/value-based-management\/","title":{"rendered":"Value-Based Management"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How can we perform better? That\u2019s the question the plagues just about any manager across all organizations. While it is possible to integrate the latest managerial techniques, even the most promising can end up failing. Why is that? According to \u00a0<\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\"><b>McKinsey<\/b><\/a><span style=\"font-weight: 400;\">,\u201c[o]f<\/span><span style=\"font-weight: 400;\">ten the cause of failure was performance targets that were unclear or not properly aligned with the ultimate goal of creating value.\u201d Value is going to be at the heart of what you\u2019ll tackle during <a href=\"https:\/\/www.ie.edu\/exponential-learning\/high-impact-online-programs\/embedding-finance-everyday-decision-making\/\" target=\"_blank\" rel=\"noopener\"><strong>Financial Decision Making for Managers,<\/strong><\/a> so if that is going to be in the back of your mind, why not approach your organization and how you manage it with value at the forefront?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>What\u2019s value-based management?<\/h4>\n<p><span style=\"font-weight: 400;\">Value-based management, also known as VBM, <strong>seeks to rectify the disconnect between performance targets and value creation<\/strong>. <\/span><strong><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a><\/strong><span style=\"font-weight: 400;\"> reports that \u201c<\/span><span style=\"font-weight: 400;\">[i]t provides a precise and unambiguous metric\u2014value\u2014upon which an entire organization can be built.\u201d Indeed, this management technique <\/span><strong><a href=\"http:\/\/www.valuebasedmanagement.net\/faq_what_is_value_based_management.html\" target=\"_blank\" rel=\"noopener\">aims<\/a><\/strong><span style=\"font-weight: 400;\"> \u201c\u2026to ensure corporations are run consistently on value (normally: maximizing shareholder value).\u201d We can also <\/span><strong><a href=\"http:\/\/www.valuebasedmanagement.net\/faq_what_is_value_based_management.html\" target=\"_blank\" rel=\"noopener\">understand<\/a><\/strong><span style=\"font-weight: 400;\"> that value-based management, along with creating economic value,<strong> includes managing for value as well as valuation and that the intricacies of the organization are structured to maximize shareholder value<\/strong>. The way a <\/span><strong><a href=\"http:\/\/www.valuebasedmanagement.net\/faq_what_is_value_based_management.html\" target=\"_blank\" rel=\"noopener\">company<\/a><\/strong><span style=\"font-weight: 400;\"> gets there, naturally, depends on its purpose, and of course, its values. In the case of Financial Decision Making for Managers, the corporate purpose is economically based on <\/span><strong><a href=\"http:\/\/www.valuebasedmanagement.net\/faq_what_is_value_based_management.html\" target=\"_blank\" rel=\"noopener\">its emphasis<\/a><\/strong><span style=\"font-weight: 400;\"> on maximizing shareholder value, but s<strong>ome companies&#8217; purpose can also strive to maximize stakeholder value<\/strong>. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>How does it work?<\/h4>\n<p><span style=\"font-weight: 400;\">How do we know how much a company is worth, or better said, its value? We can tell based on its <\/span><strong><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\">discounted future cash flows<\/a><\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> \u201c<\/span><span style=\"font-weight: 400;\">[v]alue is created only when companies invest capital at returns that exceed the cost of that capital.&#8221; Mainly, it&#8217;s the same logic behind our checking accounts: we can only spend the money that we have. If we make more money, we have more cash to spend.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">But VBM goes beyond that simple concept<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In VBM, the logic is to <\/span><strong><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\">analyze how enterprises use discounted future cash flows<\/a><\/strong><span style=\"font-weight: 400;\"> \u201c\u2026to make both major strategic and everyday operating decisions.\u201d <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>What happens when it\u2019s done well?<\/h4>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\"><b>McKinsey<\/b><\/a><span style=\"font-weight: 400;\">, \u201c<\/span><span style=\"font-weight: 400;\">[p]roperly executed, it is an approach to management that aligns a company&#8217;s overall aspirations, analytical techniques, and management processes to focus management decision making on the key drivers of value.\u201d The <\/span><strong><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\">first component<\/a><\/strong><span style=\"font-weight: 400;\"> of the effective use of VBM is to recognize that top-down management is not going to work. Instead, managers should <\/span><strong><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\">employ<\/a><\/strong><span style=\"font-weight: 400;\"> \u201c\u2026value-based performance metrics for making better decisions.\u201d <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How does this work? It involves managing <\/span><strong><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\">two tasks<\/a><\/strong><span style=\"font-weight: 400;\">. First, <strong>the balance sheet and the income statement must be appropriately handled<\/strong>. And, along with that, it also requires that you <strong>equally consider short-term and long-term perspectives<\/strong>. Still not convinced? McKinsey <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\"><b>explains<\/b><\/a> <span style=\"font-weight: 400;\">\u201c\u2026[i]t is like restructuring to achieve maximum value on a continuing basis. It works. It has high impact, often realized in improved economic performance.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>What you need for VBM to work<\/h4>\n<p><span style=\"font-weight: 400;\">Value-based management, McKinsey <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\"><b>warns<\/b><\/a><span style=\"font-weight: 400;\">, should not merely be a method for improving business performance. <strong>Managers that decide to implement VBM also need to continually ask themselves why they are looking to grow the business<\/strong>. First, you\u2019ll need the <\/span><b>proper financial metrics<\/b><span style=\"font-weight: 400;\">. If you thought that the traditional ones such as earnings or earnings growth are the right ones to track, think again. <strong>The most direct form of value creation is discounted cash flow value, so you should stick with this metric on the financial side<\/strong>. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\"><b>Maximizing value is the ultimate financial goal<\/b><\/a><span style=\"font-weight: 400;\">, but corporations naturally have non-financial goals. Will those goals sometimes be more important than maximizing value at any cost? Quite possibly yes; that\u2019s why management needs to have them to boost morale, but of course, they should be in line with the company\u2019s financial health. Those <strong>corporations successful at completing nonfinancial objectives, contrary to what you may think, are some of the most prosperous<\/strong>. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Then, of course, you need to decide the <strong>adequate objectives for every level of your organization<\/strong>. That will require each department to analyze where the value-drivers are carefully, and choose an appropriate KPIs to get there.<\/span><\/p>\n<h4>Need convincing of the discounted cash flow\u2019s value as a KPI?<\/h4>\n<div id=\"attachment_7421\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7421\" class=\"size-medium wp-image-7421\" src=\"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit2-300x258.jpg\" alt=\"\" width=\"300\" height=\"258\" srcset=\"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit2-300x258.jpg 300w, https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit2-169x146.jpg 169w, https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit2-50x43.jpg 50w, https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit2-87x75.jpg 87w, https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit2.jpg 354w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-7421\" class=\"wp-caption-text\">Source: <a href=\"http:\/\/bit.ly\/2i6PJRJ\" target=\"_blank\" rel=\"noopener\"><strong>McKinsey<\/strong><\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">The <\/span><strong><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\">adequate metric<\/a><\/strong><span style=\"font-weight: 400;\">, for both considering the need of management of the balance sheet and taking the long-view on the life of the corporation, is in fact, the discounted cash flow, according to this chart. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In sum, we leave you with the keys that <\/span><strong><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/what-is-value-based-management\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a><\/strong><span style=\"font-weight: 400;\"> gives us for successfully putting value-based management into effect:<\/span><\/p>\n<div id=\"attachment_7422\" style=\"width: 236px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit-7.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7422\" class=\"size-medium wp-image-7422\" src=\"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit-7-226x300.jpg\" alt=\"\" width=\"226\" height=\"300\" srcset=\"https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit-7-226x300.jpg 226w, https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit-7-110x146.jpg 110w, https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit-7-38x50.jpg 38w, https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit-7-56x75.jpg 56w, https:\/\/www.ie.edu\/lifelong-learning\/blog\/wp-content\/uploads\/2017\/10\/McKinseyExhibit-7.jpg 354w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/><\/a><p id=\"caption-attachment-7422\" class=\"wp-caption-text\">Source: <a href=\"http:\/\/bit.ly\/2y8kRuT\" target=\"_blank\" rel=\"noopener\"><strong>McKinsey\u00a0<\/strong><\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Throughout the <a href=\"https:\/\/www.ie.edu\/exponential-learning\/high-impact-online-programs\/embedding-finance-everyday-decision-making\/\" target=\"_blank\" rel=\"noopener\"><strong>Financial Decision Making in Everyday Financial Decision Making<\/strong><\/a> program, you\u2019ll get many of the financial tools you need to put value-based management into practice for value-driven decision-making. <\/span><\/p>\n<h5>How can I join in on the action?<\/h5>\n<p><span style=\"font-weight: 400;\">If you\u2019re eager to learn more about this HiOP, click here to download your copy of our informational <\/span><a href=\"http:\/\/landings.ie.edu\/hiopsform-embedding-finance\" target=\"_blank\" rel=\"noopener\"><b>brochure<\/b><\/a><span style=\"font-weight: 400;\">. If you&#8217;re already set to embed financial knowledge with us, go ahead and <\/span><a href=\"https:\/\/secure.ie.edu\/exedu-app\/?locale=en-US&amp;program=IEXL-ENG-EF\" target=\"_blank\" rel=\"noopener\"><b>get started on your application right now<\/b><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can we perform better? That\u2019s the question the plagues just about any manager across all organizations. 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