If you\u2019re not moving forward, you\u2019re falling behind. This has never been more true than it is in today\u2019s fast-paced professional world, where success has become synonymous with growth. And no one is more aware of this pressure to create, innovate and drive continued growth than professionals in leadership positions.<\/p>\n
For some leaders, this competitive climate of constant transformation has presented an opportunity to establish themselves as a growth leader. Simply put, this term describes those executives who have embraced this dynamic new environment to improve performance and encourage impressive sustainable growth. Thanks to their unique growth mindset, growth leaders stand out by increasing company revenues twice as fast as their peers<\/a>.<\/p>\n But how exactly do these ambitious professionals achieve such extraordinary performance? In other words, what\u2019s the secret sauce?<\/p>\n It turns out that there are some key attributes behind business success beyond just brainpower and luck. Growth leaders have a specific set of soft skills and personality traits that have a huge impact on company performance. They tend to value a few factors that at first glance might seem counterproductive: failure, sharing control <\/strong>and taking quick action<\/strong>.<\/p>\n Failure<\/strong> means taking risks. No matter how well planned or how strongly supported by data, a new investment or directional change could cost a company dearly. But these types of risks are necessary to take advantage of new and lucrative opportunities. Growth leaders don\u2019t shy away from risk. Over time, they\u2019re likely to be rewarded for it.<\/p>\n And growth leaders don\u2019t work in isolation. A common formula for accelerated growth is engaging in joint ventures and mergers, which always include ceding some portion of control. Effective growth leaders trust others to share responsibilities and take an active role in company operations, especially front-line managers who know the product or customer better than anyone. By explicitly sharing decision rights<\/strong>, leaders inspire confidence in their team and increase efficiency.<\/p>\n Finally, there are times when perfection cannot\u2014and should not\u2014be the goal. Growth leaders recognize that in order to stay ahead of the competition, they might have to sacrifice perfection in order to seize a business opportunity<\/strong>. It\u2019s what companies do when they present a minimum viable product (MVP) to investors even though there are still some bugs in the system or flaws in the design.<\/p>\n It\u2019s okay not to have all the answers. In fact, launching ideas before developing them to \u201cperfection\u201d allows companies to implement valuable improvements and create more personalized products or services. This means that they don\u2019t waste time backtracking or overinvesting in features that consumers may not even want.<\/p>\n There\u2019s more to effective leadership than just these three behaviors, of course. Growth leaders are good storytellers who can inspire those around them. They must dedicate close to 100% of their time and energy to their projects, set clear growth objectives and take a personal interest in their customers.<\/p>\nWhat does a growth leader look like?<\/span><\/h2>\n