The Casa de la Moneda de Segovia exhibits IE University Design students’best works
Segovia January, 2019.- From January 9 to February 4, the Center for Creativity of the Casa de la Moneda in Segovia will be staging an exhibition of works by students from IE University’s Design program that includes objects such as glasses, vases and jugs created using blown glass, door handles, scissors, along with different styles of wooden chairs, as well as the results of the visual design class, where students created the corporate identity of several fictitious countries.
The exhibition includes artifacts made in places such as the Royal Glassworks at La Granja or the Fab Lab of IE University, the manufacturing space of IE School of Architecture and Design.
Visitors will also have the opportunity to learn about the manufacturing process and see initial design sketches, notebooks and drawing analysis carried out by students.
The exhibition, entitled Learning by Doing / Branding a Country, has been organized by IE University’s Design degree in collaboration with IE Campus Life under the coordination of lecturers Andrea Caruso and Ritxi Ostariz from the design studios Ciszak Dalmas Design and Estudio Ritxi Ostariz respectively.
The pieces that are exhibited in Segovia have been made, on the one hand, by students of the Introduction to Design Studio I: Learning by Doing, in which first-year students take their first steps in the world of design, learn to set up their first projects and begin to practice the skills necessary to be a professional in their field.
“The methodology of this innovative subject combines theory and practice through nine exercises developed during the first semester. This helps students identify the importance of good design and develop a critical sense of work,” says Edgar González, director of the Design degree program at IE University.
The exhibition also includes works and analysis by second-year students who have participated in Branding a Country, a course that explores the different stages of a design project, from the strategic to the visual. The main objective of this course has been to creatively challenge students to develop a project that conceptualizes a visual language in the context of branding. IE University students conducted a branding campaign for a series of fictitious countries; the culture, language or geography of this imaginary country were the starting point for students to propose a banner, a web application, as well as slogans, logos and tourism campaigns, among other materials.
The official opening took place on January 9, 2019 at 7:00 p.m. at IE University’s Creativity Center (Casa de la Moneda, Segovia). The opening will feature a live DJ session by Pablo Galeano, partner of the design studio Relaja el coco.
From January 9 to February 4, 2019
Monday from 4:30 p.m. to 9:30 p.m.
Tuesday to Friday from 10.00 a.m. to 9.30 p.m.
Saturdays from 10.00 to 20.00 hours
Sundays from 10.00 to 15.00 hours