Go back

Carmen Goytre


Carmen Goytre


Partner at Rivergo Advisors


Service Design


Master in Business for Architecture and Design

View profile

Professional Experience

Carmen Goytre advises companies in the design and improvement of Customer Centric services. Her interest is in the impact that trends such as the sharing economy, open innovation and new technologies have in the customer experience. In this sense, her recent publications highlight the contributions of crowdfunding as a disruptive model originated in the intersection of crowdsourcing, fintechs and consumes as co-creators.

Professor Goytre has extensive experience in the Process improvement, Quality, innovation and transformation fields using Lean, EFQM and ISO 9000 models in the Financial and Consumer Goods industries.She leads projects primarily in Customer Contact areas, both in digital channels as well as presential. Other areas where she has implemented projects are Mergers & Acquisitions, Strategic Business Transformation, Credit, Customer Loyalty and Delinquency.

Professional Background

Rivergo Advisors. Senior advisor and partner

Avantcard (Company created as a result of the sale of Bank of America Credit Card business to Apollo Investment Corporation). Responsible for projects: Business Transformation, Supply Chain Management, Resource Optimization, Real State

Bank of America. Vice President. Head of Projecs, responsible for Business Transformation, Supply Chain and Customer Experience Previously held several positions as Head of Customer Satisfaction, Marketing Loyalty, Communications, Associate Satisfaction and Quality & Productivity

Banco Santander. Director of Remote Banking and Quality & Customer Service

Procter & Gamble and Elosua (currently Deoleo). Several positions in Marketing

Academic Background


Ph.D. – Universidad Pontificia de Comillas. Madrid (Spain)

MBA – Massachusetts Institute of Technology (MIT) Sloan School of Management. Boston, MA (USA)

Graduate in Business. Universidad Pontificia Comillas (ICADE). Madrid (Spain)Academic Experience