Chief Innovation and Information Officer at Comunidad de Madrid
Digital Trends & Tools for the City
Master in Real Estate Development
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Since 2007, Daniel Fletcher has been Chief Information Officer (CIO) at Comunidad de Madrid’s land development and real estate agency, where he is in charge of the Business and Digital Transformation program, and leads a competitive intelligence and research unit. As part of his research activity, he has been documenting Smart Cities success cases, new models of city governance, how innovation is being implemented in cities, and mapping the startup and innovation ecosystem in Europe. Comunidad de Madrid is the Regional Government of Madrid’s administrative body, employs 150.000 people and provides services to 179 municipalities and 7 million residents.
Daniel started his professional career with an 18-month internship at Oficina Municipal del Plan (OMP), the team that designed the Master Plan for Madrid, approved in 1997. From 1997 to the end of 1998, he was Assistant Director of Commercial Parks at Riofisa, a Spanish Real Estate firm that was pioneering the implementation of the Commercial Park model in Spain. During his time at the company, he collaborated in six major Commercial Park projects, overseeing the whole project lifecycle (market research, financial feasibility analysis, land acquisition, financing and investor attraction, project management, building, commercialization …).
In 1998, he co-founded two companies: one focused on urban planning and transport modelling and the other one on developing technology for urban planning management, coining the concept “Continuous Planning” as a methodology designed to manage the complexity of continuous change in city planning. Their first relevant project was the digital transformation of Madrid City Council’s Urban Planning Department (+3.000 users and 3 million residents). It kick-started a cycle of exponential growth, leading to assignments in Spain, France, Germany, Italy, Belgium, Greece, Colombia and Argentina, as well as projects with utilities in the Private Sector. They were also winners of three Urban Development Master Plans.
After selling the companies to Altran, he stayed at this global consultancy firm as Chief Business Development Officer (CBDO) for three years. Before joining Comunidad de Madrid, Daniel collaborated as a freelance consultant in more than 30 projects for organizations operating in Real Estate, Entertainment Industry, Technology Consulting and Public Sector.
Daniel holds a Bachelor in Economy, an MBA from IE Business School and has attended training programs on Urban and Regional Planning, Cybersecurity, Big Data, Digital Marketing, Stock Exchange Analysis, Blockchain and Cryptocurrencies, Software Development, UX, Machine Learning, Design Thinking, Lean Management, Project Management, IT Service Management and many others. He is certified in Google Analytics, Google AdWords and ITIL, is a member of the Project Management Institute, CIONet and the British Spanish Society, and has recently been appointed as Political Advisor for i-Magazine UK, where he is contributing with a series of articles about The Future of Cities. Daniel speaks regularly at conferences and round tables about Digital Transformation, Innovation, and Smart Cities.