Founder of Nextsensing Initiative
Architecture Venture Lab
Master in Business for Architecture and Design
Master in Real Estate Development
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Joseph Pistrui has more than 25 years of management experience, first working for Bristol-Myers Squibb in the United States (eleven years) and later working with global organizations such as AstraZeneca, BBVA, Bosch, BT, Citi Group, DT, Financial Times, HSBC, Microsoft, Rio Tinto, Royal Dutch Shell, Siemens, Thomson Reuters, Unilever, Vestas, and others (fourteen years to date). Joseph´s contribution to these organizations has been based on his distinctive ability to navigate between the practice of management and a wide-ranging set of management theories.
Much of Joseph´s work has focused on what he calls the “entrepreneurial problem” of growing the top line through innovation based new business development. From his extensive work with global organizations Joseph has launched the Nextsensing Initiative to help develop insights into one of the most daunting challenges today — how to think in new ways about the present in order to better understand the future—as a way to address the challenges of leading strategic competitiveness in large organizations. His point of view is informed by concepts as wide-ranging as leadership, entrepreneurship, strategic innovation and design thinking and promotes a bias towards actions.
Joseph is a member of the faculty of Entrepreneurial Management and was previously the Dean for Executive Education and at IE Business School based in Madrid. Additionally he holds a Visiting Fellowship at the London School of Economics and Political Sciences, where he lectures and researches issues related to new enterprise formation and innovation as part of the LSE’s Department of Management.
Joseph holds a Doctor of Philosophy in Strategic Management and Entrepreneurship from Universidad Autonoma de Barcelona, a Master of Arts in Liberal Studies from DePaul University, and a Bachelor of Science in Business Administration from Ferris State University. He was born in Detroit, Michigan USA and has lived and worked in Europe since 1993 and currently resides in Madrid, Spain.