Bachelor in Design Create a better reality

The Bachelor in Design combines a solid foundation in design with a demanding project-based methodology and a focus on real-life challenges.

PROGRAM

Degree

DURATION

4 years

LANGUAGE

English

LOCATION

Segovia and Madrid

Intake

September

The Bachelor in Design is a comprehensive degree that seeks to challenge today’s physical, experiential, functional and emotional reality. It is aimed at flexible and audacious individuals who can transform reality into something better and more sustainable, independently of the available resources.

The IE School of Architecture and Design degree uses a unique combination of solid design foundations, a demanding project-based methodology and a focus on real-life challenges. The rigorous scientific and creative aspects of design are combined with a business perspective, allowing you to transform and improve people’s daily lives.

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Letter from the Director

Dear Prospective Student,

I want to welcome you the IE University’s School of Architecture and Design.

Design is a way of thinking.

The world is changing rapidly.  As designers, we constantly work with uncertainty. Design helps us deal with uncertainty and use it to our advantage.

As a profession, “designer” is constantly evolving.  Historically, a person would study graphic design, industrial design, or interior design, since there were a finite number of crafts out there in the world. In the near future, you might be an artificial organ designer, a cybernetic director, or fusionist. Who knows?  Now we’re starting to see that design and creativity are needed to confront an increasing number of more difficult tasks. Everyday life has become more complex and as such, new challenges need creative professionals capable of tackling them.

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Deyan Sudjic: Why Design matters

A sure path to success

This Bachelor Degree is aimed at those who are constantly observing, questioning and challenging the world that surrounds them; catalysts. The Bachelor in Design is addressed to those who believe that there are many ways to do things and not only like to redesign them, but also to create and test them.

This is a degree for individuals that are looking for an innovative program that combines solid design foundations with real-life projects to take on the world’s complex, fast-changing, and unpredictable challenges with a sustainable approach.

Program Overview

BENEFIT FROM A SOLID AND COMPREHENSIVE LEARNING METHODOLOGY

In this program, theory and practice come together to créate a culture of technically based, innovative design that allows your visión to take shape.
Become a well-rounded design profesional with a foundation in the history os design, technical methodology management alongside various reprensentational techniques, including drawing for analysis, drawing for communication and 3D visualization.

DESIGN THINGS THAT MATTER

Understanding your business environment and learning how to market ideas are fundamental in a comprehensive design education. In this program you will learn how to develop a business plan, explore sales processes and impactful Project management while benefiting from your innovate designing thinking methodology. Create real prototypes and bring your design solutions to life.

APPROACHING REALITY FROM A SCIENTIFIC PERSPECTIVE

In this program students develop a comprehensive set of design skills by exploring social sciences, sustainability and the use of modern technology. Gain different perspectives and sharpen your observational skills to change the way you think about design.

READY TO TAKE ON THE REAL WORLD

It takes a great deal of experience to meet the design needs of the modern world. Our Project-based methodology encourages experimentation and ideation. Face real challenges in The Design Council. In this program, our profesional partners share theis projects-in-progress, before students and faculty come together to undertake research, propose alternative schemes and come pu with design proposals.

Five Reasons to Study this Degree

A place to learn by making

The Fab Lab is a fundamental part of what we call the culture of making. It is a place where students can experiment with both digital and traditional tools. Testing, analyzing, refining and testing again are key steps in the design process.

For design students it is really important to know how to bring an idea to life. Proposals are tested through the creation of prototypes to ensure that what they have in mind really works as planned. There are two parts to the Fabrication Lab,  one which uses digital tools (CNC router, laser cutters, 3D printers) and the other which uses more traditional carpentry and shop tools, allowing students to make their ideas tangible.

Students will participate in workshops where they will acquire a wide variety of technical abilities and where they will learn how to use different machines and tools safely.

Our staff will be available throughout the whole process, giving advice to students while they develop their projects, and guiding them when confronted with difficulties in the different stages of their creations.

Learning by Doing

Learning by doing, the very first design exhibition is the result of the introduction to the project-based learning model and the skills needed to begin a design career. In the first year, students started working in the world of design experimentation and problem solving. The methodology unites theory and practice during 10 diverse and agile exercises, both individually and in group, sketching and working with materials at the IE Fablab.

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