ProgramMaster in Real Estate Development
John Francisco Vigil
Sergio Arturo Corona
The Hold Co. is an investment capital venture which main purpose is to acquire, promote, and retrofit a Real Estate mixture of products. Such products mentioned are located along the Castellana Axis, North of Madrid, Spain. #UNO Madrid Complex (Existing Asset Retrofit) aims to solve the lack of community sense by reviving the outdated Colonia San Cristóbal and associating the Castellana Corner Complex to the Castellana Norte District as the “new beginning”.
Rebranding this area will help create greater footfall and, thus, “crossed sell economy” with the 4 Towers area. With a thorough mix of alternate uses, such as Co-Living, Co-Working, Student Apartments, Flexible Spaces for offices, Retail & Services, Smart Parking Hub, etc., the promotion will create its own target demand. Using sustainable design technologies, such as Proptech implementations; as well as operating with the right partners, this project will succeed against its competitors.
The strategy to maximize revenue for this venture is: Acquire – Refurbish – Enable.