Master in Digital Marketing - High-Impact Careers

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IE Business School

Shift into high gear

This program will prepare you for the constantly evolving, fast-paced world of digital marketing. Career opportunities in digital marketing are growing exponentially as consumers spend more and more time online. For example, according to Statista, US adult average daily time on social media and watching digital video content has almost doubled in the last five years, reaching 135 minutes and 75 minutes, respectively.

You will become the expert that companies need to keep up with consumers’ new and changing ways of interacting with the world.

  • This master connects students with the current job market, not only through professors who combine teaching with leadership positions in other companies, but also through specific agreements with some of the most prestigious companies worldwide.

    Alicia García

    Professor, Master in Digital Marketing

    Learn more about Alicia

“The Master in Digital Marketing not only empowered me to take on new roles and industries, but also got me involved in bigger projects that had a huge technological and social impact—something that I had always aimed for!” – Caterina Sofía Viqueira, CX Management at Telefónica

of job seekers received an offer within 6 months after graduation

of alumni work in Marketing and Branding

Talent and Career highlights

A comprehensive training for visionary marketers in the digital sphere, our program hones the ability to harness data analytics and optimize customer engagement. That’s why our graduates are innovating at the top ranks of business, working for companies such as KPMG, Bulgari and McCann.

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  • Logo L'Oreal
  • Logo SC Johnson
  • Logo Thomson Reuters
  • ipsos
  • BBVA
  • Logo Johnson and Johnson
  • Logo United Nations
  • Logo Mondelez International
  • logo_telefonica
  • Logo Shiseido
  • Logo AWS


The world has gone digital

Within the next decade, 75% of the workforce will be digital natives. (Digital Marketing Resource Center)

There is a need for innovation in digital marketing

Jobs in the field are exploding

Demand for digital marketing professionals will rise by 38% this year, and with more than 23,000 new jobs in the field from 2016 to 2026, there is a need for new talent in digital marketing. (Digital Marketing Institute)

But there is a lack of prepared talent

As the demand for digital marketing savvy increases, 64% of recruiters report there is a shortage of skilled marketing professionals. (Forbes)

  • Estrella

    “[Marketers] need to create experiences that people want to consume,” and that requires the right set of skills.

    Adam Kleinberg

    CEO, Traction

Master Degree in Digital Marketing Sample Positions

Find endless opportunities in consumer goods multinationals, tech companies, marketing agencies or even in music and entertainment, politics, NGOs, and sports teams.



IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.

The services we offer are available to all of them throughout their journey. On one hand we seek to help students to take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 60,000 IE professionals worldwide.

Some of the services we offer can be both online and offline and they are:

● One-on-one career advising
● Sector-specific drop-in sessions
● Guides, toolkits and resources available on our IE Career Portal
● On-campus career workshops
● Online career webinars
● Annual distribution of CV books to executive search firms
● Networking events worldwide
● Worldwide panels with executive consultants
● Lifelong access to our job bank


Don’t miss out and start reading Careers related content, Success Stories, news features, on and off campus reviews, photo galleries and more.

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Check out the brochure to explore more about the program.

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