duration10 months
languageEnglish
locationMadrid
intakeSeptember*
Mode of StudyFull-time
FormatIn-person
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
Mode of StudyFull-time
FormatIn-person
Master in Digital Marketing
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FOCUS YOUR CAREER ON DIGITAL
The Master in Digital Marketing puts your career first, with four main modules providing a current and global overview of the sector: Digital Marketing Tools, Strategic Marketing, Managerial and Leadership Skills, and Practical Hands-On Labs. On top of the specialization tracks, the program provides the option to earn additional certifications, participate in immersive overseas trips and take advantage of a three-month Career Booster period, placing your career at the core in every aspect.
Consumers today interact with brands and organizations on multiple channels and at multiple touchpoints, but expect their experience to be personalized, seamless and easy. By acquiring the tools, knowledge and experience to conceive, implement and manage cohesive and engaging omnichannel campaigns, you’ll find doors opening to you in any sector of the industry.
The program is curated to reflect your unique ambitions, strengths and passions. We start by helping you define the now, empowering you to better understand yourself and your ideal career path. Then, we’ll guide you to make choices that align with your goals and skills, delivering a personalized, interconnected and practical educational experience that will bring you one step closer to your career goals.
WANT TO KNOW MORE?
ACHIEVE YOUR CAREER AMBITIONS…
At IE Business School, our focus is on your success. We help you define what you want, where you see yourself going and what you need to get there. Then we move forward, providing you with the skills, knowledge and experiences required to achieve those ambitions. The Master in Digital Marketing provides the cutting-edge tech expertise, critical leadership skills and complete strategic sector overview you need. This is a program curated to take you to the next best you.
...BY SEEING THE WHOLE PICTURE
Successful strategies in marketing and communication require holistic thinking, an appreciation of the insights you can glean from what your research is telling you, the creative vision to produce messages that engage, and the tech know-how to deliver at the right time, in the right place, to the right person. The program’s comprehensive approach to the skills, tech, tools and strategies will give you the global vision of the sector you need to achieve your purpose.
CAREER SECTOR BOOSTERS
After completing your program, you will be able to join an additional optional term to specialize in two of the most relevant industries for the MARCOM pathway. During this Booster Period from September to December, you will enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Booster will have an additional cost and you can either enroll before joining IE University or while you are doing your MARCOM master, until the deadline that will be communicated by the Academic team. We will have limited slots assigned for these two boosters, so the sooner you apply, the better.
MARCOM for Tech companies:
Discover how the main Tech brands have achieved success and growth over the past 10 years and learn their best practices in branding, marketing and sales. Uncover the latest Customer Experience trends in the tech world and become a MARCOM top global player.
MARCOM for Consumer Goods, Luxury and Fashion:
Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
AMAZON WEB SERVICES ACADEMY
AWS | IE Business School
When you join IE Business School, you are signing up for a front-row seat on the cutting edge of tech innovation. We collaborate with many of the biggest international organizations that are transforming our world. And now we have partnered up with the AWS Academy to provide you access to courses that help you prepare for in-demand jobs and AWS Certifications.
The Master in Digital Marketing always strives to go one step further to meet the high demand of today’s business world. With this in mind, the program now gives you the exclusive opportunity to enroll in Amazon Web Services Academy courses. Unlock your potential with AWS Academy courses such as Cloud Foundations and Data Analytics. These courses open the door to AWS Certifications, giving you yet another opportunity to ensure you stay ahead of the curve.
AWS Academy Cloud Foundations
This introductory course provides a detailed overview of cloud concepts, AWS core services, security, architecture, pricing, and support. With over 20 hours of course content, it prepares you to pursue an AWS Certified Cloud Practitioner certification.
AWS Academy Data Analytics
These lab exercises teach you how to conduct Big Data analysis with practical, real-world examples. The labs and learning resources are designed to supplement an institution’s existing data analytics courses and provide you with hands-on experience working with data at scale. Geared toward students interested in pursuing careers in data analytics, AWS Academy Data Analytics requires a strong foundation in IT concepts and skills, and comprises seven-and-a-half hours of content.
Sustainability Certificate
We strive to offer our Marketing, Communication & Sales students as many opportunities to participate in purpose-driven business projects as possible. With this in mind, we have designed a tailor-made Sustainability Certificate with a comprehensive and solution-focused approach to sustainability management applied to MARCOM.
IE Business School has a Center for Social Innovation & Sustainability, and it is with their guidance that we have launched this new certificate. Sustainability is at the core of what we do and this certificate gives you the skills to make a positive impact on a global scale.
With this course, you will develop the knowledge and skills necessary to successfully market sustainable products and services. In the pursuit of broader corporate social responsibility goals, many companies will turn toward more sustainable brand strategies—that’s where you come in. You’ll be able to lead them to environmental, economic and social responsibility ahead of the competition.
IE-Salesforce Certificate
Sales and business development are becoming the fastest-growing fields in the new place of work. They are essential to business growth, to pitch and win new clients, to better engage with internal and external stakeholders, to sell ideas within your team, to obtain a higher budget to execute a project, to develop new markets and to stay one step ahead of your competitors.
IE Business School is launching this Salesforce Certificate to provide you with Salesforce fundamentals to succeed in any commercial role. You’ll begin by learning the building blocks of Salesforce to better understand the customer journey, how to capture a lead, and how to engage and retain a client, all while delivering a quality customer experience. Then, you’ll go on to become proficient in how an integrated CRM platform solves the challenges of connecting departments and customer data. You’ll understand reporting, user administration, sharing, customization and data management at a foundational level.
Upon completion, you’ll be connected to the Salesforce job bank of certified professionals.
Where do our alumni work?
BY INDUSTRY (%)
Consulting
Consumer, Luxury & Retail
Financial Services
Industrial
International Development & Social Impact
Marketing & Communications
Technology
BY POSITION (%)
Consulting Roles
Marketing Roles
Operations Roles
Sales Roles
Strategy Roles
BY REGION (%)
Benelux
Germany, Austria & Switzerland
Europe (Rest)
Latin America
Middle East & Africa
North America
Spain
United Kingdom
Here are some positions our students can achieve after the program:
PRODUCT MANAGER
CUSTOMER RELATIONSHIP MANAGER (CRM)
DIGITAL CONSULTANT
DIGITAL MARKETING ANALYST
AUDIENCE SPECIALIST
DIGITAL MEDIA MANAGER
BRAND MANAGER
CONTENT STRATEGY MANAGER
PERFORMANCE MARKETING MANAGER
MARKETING MANAGER
CUSTOMER ANALYTICS SPECIALIST
SEO/SEM SPECIALIST
ALUMNI HAVE OBTAINED POSITIONS IN LEADING COMPANIES SUCH AS:
Talent and Career highlights
A comprehensive training for visionary marketers in the digital sphere, our program hones the ability to harness data analytics and optimize customer engagement. That’s why our graduates are innovating at the top ranks of business, working for companies such as KPMG, Bulgari and McCann.
100%
Job seekers who received a job offer within 6 months after graduation
1,800
Recruiting partners
IE TALENT & CAREERS
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.
The services we offer are available to all of them throughout their journey. We have 30 IE University offices worldwide that help our students connect with local companies and alumni. On one hand, we seek to help students take full advantage of their professional opportunities, equipping them with personalized advising and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 70,000 IE University professionals worldwide.
Some of the services we offer both online and offline include:
- One-on-one career advising
- Sector-specific drop-in sessions
- Guides, toolkits and resources available on our IE Career Portal
- On-campus career workshops
- Online career webinars
- Annual distribution of CV books to executive search firms
- Networking events worldwide
- Worldwide panels with executive consultants
- Lifelong access to our job bank
IE TALENT & CAREERS BLOG
Don’t miss out. Start reading insightful career-related content, success stories, news features, on- and off-campus reviews, photo galleries and more.
MARCOM SPEAKER SERIES
Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.
MARKETING, COMMUNICATION AND SALES: WHAT COULD YOUR FUTURE LOOK LIKE?
Frequently Asked Questions
What career opportunities are available for graduates of a Master in Digital Marketing?
Graduates of the Master in Digital Marketing go on to work in a variety of sectors and industries. Our alumni have landed roles with top companies including Volkswagen, HP, Carrefour and Shiseido.
WHAT JOBS CAN I GET WITH A MASTER IN DIGITAL MARKETING?
Alumni of the Master in Digital Marketing can expect to work in roles such as digital marketing analyst, performance marketing manager, SEO/SEM specialist and many more.
What career services and experiences are available in the Master in Digital Marketing?
You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. You’ll be able to gain valuable industry certifications, including our tailor-made Sustainability Certificate, as well as access to Amazon Web Services Academy qualifications. We also offer certifications through our partnerships with Salesforce and Google Analytics. There's an additional three-month Career Booster period on completion of the program, where you have the choice to focus on Marketing and Tech, or on Marketing for Consumer Goods, Luxury and Fashion.
More info