Master in Digital Marketing

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The Program

 

Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing front and center, and marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world.

The Master in Digital Marketing is taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. You will also develop project management, team building, and communication skills.

The program is delivered in 2 formats so you can choose the option that best fits your lifestyle: the Part-Time option lets you combine working and studying at the same time, and the Full-Time option offers a totally immersive year in Madrid.

CHOOSE THE PROGRAM FORMAT BEST SUITED FOR YOU

IMMERSIVE FULL-TIME PROGRAM IN MADRID

Our full-time programs are designed for those looking for a totally immersive educational experience. Your fast-paced days will be filled with face-to-face classes, group meetings, presentations, simulations, and debates, and you’ll get to know students from diverse geographical and professional backgrounds. Our Madrid campus is in the heart of the city, in the financial district, and is full of resources to complement your learning, such as the IE Library, the Venture Lab, and talks given by experts. Dive into your field of study and make the most out of your time at IE in the vibrant capital city of Madrid.

DYNAMIC PART-TIME PROGRAM FOR BUSY PROFESSIONALS

Looking to pursue a master’s degree while advancing in your career? IE’s part-time degrees are cutting-edge programs that blend virtual and physical learning: classes are taught on the IE Online Campus, and are complemented by several one-week, in-person sessions in Madrid, so you won’t have to put your professional life on hold. You’ll learn through live lectures, interactive videoconferences, discussion forums, and debates, collaborating with other like-minded changemakers across the globe. An accurate reflection of how modern corporations operate today, this format prepares you to dive into the world of work straight away.

YOUR JOURNEY

WHAT YOU´LL LEARN

  • MARKETING FUNDAMENTALS

    • Marketing Fundamentals
    • Brand Strategy (Marketing Plan)
    • Branding (brand architecture, brand identity, packaging, etc.)
    • E-Commerce and E-Marketplace Platforms
    • Product & Service Innovation
    • Distribution Channels
    • Sales Management

  • DIGITAL MARKETING COMMUNICATIONS & TOOLS

    • Web & Omnichannel Marketing Automation
    • Lead generation, Search (SEO/SEM), Social Media, Content and Display Advertising
    • Marketing Automation
    • Omnichannel Content Distribution
    • Email, Mobile, and Wearable Techniques
    • Content Creation & Branded Content
    • Communication Strategy

  • DIGITAL CUSTOMER MANAGEMENT & ANALYTICS

    • Digital Customer Management
    • Digital Customer Intelligence
    • Digital Customer Engagement
    • Digital Consumer Behavior
    • Market Research & Customer Insights

  • TECH & PROFESSIONAL SKILLS

    •  Digital Visualization for Marketing
    • Digital Tech for Marketing
    • Project Management
    • Team Building
    • Oral and Written Communication
    • Career Preparation

Program extras

The program offers unique opportunities to accelerate your career and increase your hiring potential in the job market.

Internships

For students wishing to get additional hands-on corporate or agency experience after graduation, HST's corporate partners will offer a select group of paid internships in the marketing departments of leading organizations (in Madrid and other key global locations).

Accelerated certifications

This program will offer intensive, multiple-day workshops covering key tools that companies are looking for like Google Analytics and Hubspot (illustrative – exact tools will be defined soon). You will receive a certificate of participation from the company and HST will facilitate the process so you can, if you wish, obtain the full official certificate with an accelerated timeline and lower tuition.

Bootcamps

Establish a solid foundation in marketing fundamentals during first-month Bootcamps in key topics such as Business, Finance & Statistics.

INTERESTED IN THE PROGRAM? Contact us! We will be more than happy to help.

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Brochure

Check out the brochure to explore more about the program.

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TUITION

The tuition for the Master in Digital Marketing is 29,200€* for the 2018-2019 academic year.

*Tuition is reviewed on a yearly basis and therefore subject to change.

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