Master in Digital Marketing - The Program
Become a forward-thinking expert in the thrilling new world of digital performance, strategy, and customer analytics.The Digital Marketing Master’s Degree
Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing front and center, and marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world.
The Master in Digital Marketing is taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. You will also develop project management, team building, and communication skills.
The program is delivered in 2 formats so you can choose the option that best fits your lifestyle: the Part-Time option lets you combine working and studying at the same time, and the Full-Time option offers a totally immersive year in Madrid.
One program, two formats
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OUR IMMERSIVE FULL-TIME PROGRAM INCLUDES:
- Engaging face-to-face classes
-Group meetings and presentations
-Hands-on simulations and in-person debates
-Access to resources, such as the Venture Lab and the IE Library
-Classes at our Madrid campus located in the fast-paced city center
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OUR FLEXIBLE PART-TIME PROGRAM INCLUDES:
-A dynamic blend of virtual and on-site learning
-Access to the cutting-edge IE Online Campus
-Live lectures and interactive video conferences
-Discussion forums and stimulating debates
-Several one-week in-person sessions in the heart of Madrid
Have an informal chat with Matías to see if this program is a good fit for you.
Associate Director of Admissions
Digital Marketing Master Program Key Areas
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MARKETING FUNDAMENTALS
- Marketing Fundamentals
- Brand Strategy (Marketing Plan)
- Branding (brand architecture, brand identity, packaging, etc.)
- E-Commerce and E-Marketplace Platforms
- Product & Service Innovation
- Distribution Channels
- Sales Management
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DIGITAL MARKETING COMMUNICATIONS & TOOLS
- Web & Omnichannel Marketing Automation
- Lead generation, Search (SEO/SEM), Social Media, Content and Display Advertising
- Marketing Automation
- Omnichannel Content Distribution
- Email, Mobile, and Wearable Techniques
- Content Creation & Branded Content
- Communication Strategy
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DIGITAL CUSTOMER MANAGEMENT & ANALYTICS
- Digital Customer Management
- Digital Customer Intelligence
- Digital Customer Engagement
- Digital Consumer Behavior
- Market Research & Customer Insights
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TECH & PROFESSIONAL SKILLS
- Digital Visualization for Marketing
- Digital Tech for Marketing
- Project Management
- Team Building
- Oral and Written Communication
- Career Preparation
Digital Marketing Program Structure, Full-Time Format
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MASTER IN DIGITAL MARKETING FULL-TIME 
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Duration |
11 MONTHS |
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OCTOBER |
OCTOBER-DECEMBER |
DECEMBER-JANUARY |
JANUARY-MARCH |
MARCH-APRIL | APRIL-JULY | JULY | |
Location |
ONLINE |
MADRID |
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MADRID |
| MADRID | MADRID |
Subject |
PRECOURSE |
TERM I |
WINTER BREAK |
TERM II |
SPRING BREAK | TERM III | GRADUATION |
Digital Marketing Program Structure, PART-TIME FORMAT
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MASTER IN DIGITAL MARKETING PART-TIME
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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Duration |
17 MONTHS |
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MAR |
APR |
APR-JUL |
AUG |
SEP- DEC | DEC- JAN | JAN-FEB | MAR | MAR-APR | APR | APR-JUL | JULY | JULY | ||
|
Location |
ONLINE |
MADRID |
ONLINE |
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ONLINE | | ONLINE | MADRID | ONLINE | | ONLINE | MADRID | MADRID | |
|
Subject |
PRE-PROGRAM |
FIRST FACE-TO-FACE |
ONLINE PERIOD |
SUMMER BREAK |
SECOND ONLINE PERIOD | WINTER BREAK | SECOND ONLINE PERIOD | SECOND FACE-TO-FACE | THIRD ONLINE PERIOD | SPRING BREAK | THIRD ONLINE PERIOD | THIRD FACE-TO-FACE | GRADUATION | |
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TERM I |
TERM II | TERM III | ||||||||||||
What does "Part-time" mean?
How many hours a week will I have to invest in studying?
You'll dedicate 20 hrs a week on average to successfully complete your Master's.
Will I have to travel to Madrid?
Yes. You'll get to enjoy the beautiful city of Madrid for a total of 3 weeks during your studies to complete our program's face-to-face portions.
How much time will I get to complete Online Forums?
You'll have from Mondays at 2:00 pm (Madrid time) to Thursdays at 10:00 pm (Madrid time).
When do Live Videoconferences take place?
All Live Videoconferences take place on Saturdays, from 1:00 pm to 4:30 pm (Madrid time).
Will I get to meet my fellow students before traveling to Madrid?
Of course. Our program is designed so you can meet your classmates, even if it’s digitally, and start working with them right from the beginning.
Program extras
Internships
For students wishing to get additional hands-on corporate or agency experience after graduation, HST's corporate partners will offer a select group of paid internships in the marketing departments of leading organizations (in Madrid and other key global locations).
Accelerated certifications
This program will offer intensive, multiple-day workshops covering key tools that companies are looking for like Google Analytics and Hubspot (illustrative – exact tools will be defined soon). You will receive a certificate of participation from the company and HST will facilitate the process so you can, if you wish, obtain the full official certificate with an accelerated timeline and lower tuition.
Bootcamps
Establish a solid foundation in marketing fundamentals during first-month Bootcamps in key topics such as Business, Finance & Statistics.
