Master in Digital Marketing - The Program

Become a forward-thinking expert in the thrilling new world of digital performance, strategy, and customer analytics.

The Digital Marketing Master’s Degree

 

Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing front and center, and marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world.

The Master in Digital Marketing is taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. You will also develop project management, team building, and communication skills.

The program is delivered in 2 formats so you can choose the option that best fits your lifestyle: the Part-Time option lets you combine working and studying at the same time, and the Full-Time option offers a totally immersive year in Madrid.

One program, two formats

Choose the program format best-suited for you.

Digital Marketing Master Program Key Areas

  • MARKETING FUNDAMENTALS

    • Marketing Fundamentals
    • Brand Strategy (Marketing Plan)
    • Branding (brand architecture, brand identity, packaging, etc.)
    • E-Commerce and E-Marketplace Platforms
    • Product & Service Innovation
    • Distribution Channels
    • Sales Management
  • DIGITAL MARKETING COMMUNICATIONS & TOOLS

    • Web & Omnichannel Marketing Automation
    • Lead generation, Search (SEO/SEM), Social Media, Content and Display Advertising
    • Marketing Automation
    • Omnichannel Content Distribution
    • Email, Mobile, and Wearable Techniques
    • Content Creation & Branded Content
    • Communication Strategy
  • DIGITAL CUSTOMER MANAGEMENT & ANALYTICS

    • Digital Customer Management
    • Digital Customer Intelligence
    • Digital Customer Engagement
    • Digital Consumer Behavior
    • Market Research & Customer Insights
  • TECH & PROFESSIONAL SKILLS

    •  Digital Visualization for Marketing
    • Digital Tech for Marketing
    • Project Management
    • Team Building
    • Oral and Written Communication
    • Career Preparation

Digital Marketing Program Structure, Full-Time Format

MASTER IN DIGITAL MARKETING FULL-TIME

Duration

11 MONTHS

OCTOBER

OCTOBER-DECEMBER

DECEMBER-JANUARY

JANUARY-MARCH

MARCH-APRIL

APRIL-JULY

JULY

Location

ONLINE

MADRID

MADRID

MADRID

MADRID

Subject

PRECOURSE

TERM I

WINTER BREAK

TERM II

SPRING BREAK

TERM III

GRADUATION

Digital Marketing Program Structure, PART-TIME FORMAT

MASTER IN DIGITAL MARKETING PART-TIME

Duration

17 MONTHS

MAR

APR

APR-JUL

AUG

SEP- DEC

DEC- JAN

JAN-FEB

MAR

MAR-APR

APR

APR-JUL

JULY

JULY

Location

ONLINE

MADRID

ONLINE

ONLINE

ONLINE

MADRID

ONLINE

ONLINE

MADRID

MADRID

Subject

PRE-PROGRAM

FIRST FACE-TO-FACE

ONLINE PERIOD

SUMMER BREAK

SECOND ONLINE PERIOD

WINTER BREAK

SECOND ONLINE PERIOD

SECOND FACE-TO-FACE

THIRD ONLINE PERIOD

SPRING BREAK

THIRD ONLINE PERIOD

THIRD FACE-TO-FACE

GRADUATION

TERM II

TERM III

What does "Part-time" mean?

How many hours a week will I have to invest in studying?

You'll dedicate 20 hrs a week on average to successfully complete your Master's.

Will I have to travel to Madrid?

Yes. You'll get to enjoy the beautiful city of Madrid for a total of 3 weeks during your studies to complete our program's face-to-face portions.

How much time will I get to complete Online Forums?

You'll have from Mondays at 2:00 pm (Madrid time) to Thursdays at 10:00 pm (Madrid time).

When do Live Videoconferences take place?

All Live Videoconferences take place on Saturdays, from 1:00 pm to 4:30 pm (Madrid time).

Will I get to meet my fellow students before traveling to Madrid?

Of course. Our program is designed so you can meet your classmates, even if it’s digitally, and start working with them right from the beginning.

Program extras

The program offers unique opportunities to accelerate your career and increase your hiring potential in the job market.
Avión de papel

Internships

For students wishing to get additional hands-on corporate or agency experience after graduation, HST's corporate partners will offer a select group of paid internships in the marketing departments of leading organizations (in Madrid and other key global locations).

Listado

Accelerated certifications

This program will offer intensive, multiple-day workshops covering key tools that companies are looking for like Google Analytics and Hubspot (illustrative – exact tools will be defined soon). You will receive a certificate of participation from the company and HST will facilitate the process so you can, if you wish, obtain the full official certificate with an accelerated timeline and lower tuition.

Lápiz

Bootcamps

Establish a solid foundation in marketing fundamentals during first-month Bootcamps in key topics such as Business, Finance & Statistics.

Brochure

Check out the brochure to explore more about the program.

Check it out