Master in Digital Marketing - The Program

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IE Business School

The Digital Marketing Master’s Degree

 

Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing front and center, where marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world.

The Master in Digital Marketing is a 11-month program, taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. You will also develop project management, team building, and communication skills.

Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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Digital Marketing Master Program Key Areas

  • MARKETING FUNDAMENTALS

    • Marketing Fundamentals
    • Brand Strategy (Marketing Plan)
    • Branding (brand architecture, brand identity, packaging, etc.)
    • E-Commerce and E-Marketplace Platforms
    • Product & Service Innovation
    • Distribution Channels
    • Sales Management
  • DIGITAL MARKETING COMMUNICATIONS & TOOLS

    • Web & Omnichannel Marketing Automation
    • Lead generation, Search (SEO/SEM), Social Media, Content and Display Advertising
    • Marketing Automation
    • Omnichannel Content Distribution
    • Email, Mobile, and Wearable Techniques
    • Content Creation & Branded Content
    • Communication Strategy
  • DIGITAL CUSTOMER MANAGEMENT & ANALYTICS

    • Digital Customer Management
    • Digital Customer Intelligence
    • Digital Customer Engagement
    • Digital Consumer Behavior
    • Market Research & Customer Insights
  • TECH & PROFESSIONAL SKILLS

    •  Digital Visualization for Marketing
    • Digital Tech for Marketing
    • Project Management
    • Team Building
    • Oral and Written Communication
    • Career Preparation

Digital Marketing Program Structure

MASTER IN DIGITAL MARKETING FULL-TIME

Duration

11 MONTHS

OCTOBER*

OCTOBER-DECEMBER

DECEMBER-JANUARY

JANUARY-MARCH

MARCH-APRIL

APRIL-JULY

JULY

Location

ONLINE

MADRID

MADRID

MADRID

MADRID

Subject

PRECOURSE

TERM I

WINTER BREAK

TERM II

SPRING BREAK

TERM III

GRADUATION

*The start date for the 2021-2022 Academic Year will be the 20th of September 2021.

Program extras

The program offers unique opportunities to accelerate your career and increase your hiring potential in the job market.
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Internships

For students wishing to get additional hands-on corporate or agency experience after graduation, our corporate partners will offer a select group of paid internships, to the top students, in the marketing departments of leading organizations in Spain.

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Technological and Analytical Tools

This program will offer the use and practice of multiple key tools of common use in marketing departments and agencies, like AWS, BigML, Google, Hubspot, Salesforce, Tableau, amongst others. Students will have to pass Google Analytics IQ Certification as a Digital Analytics exercise.

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Capstone Project

Along the whole third term students will develop a comprehensive marketing plan, as final master project, from an actual briefing for a real brand of The Coca Cola Company. Work will be developed in groups and every group will count with a coach to guide them through the process. The projects will be presented to a jury composed by a combination of both faculty and Coca Cola representatives.

Hands-on experience with leading companies

Students will get first-hand experience on AWS services and will learn valuable skills for their future careers.

Brochure

Check out the brochure to explore more about the program.

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