Master in Digital Marketing - The Program

Become a forward-thinking expert in the thrilling new world of digital performance, strategy, and customer analytics.

The Program

 

Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing front and center, and marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world.

The Master in Digital Marketing is taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. You will also develop project management, team building, and communication skills.

The program is delivered in 2 formats so you can choose the option that best fits your lifestyle: the Part-Time option lets you combine working and studying at the same time, and the Full-Time option offers a totally immersive year in Madrid.

One program, two formats

Choose the program format best-suited for you.

WHAT YOU'LL LEARN

  • MARKETING FUNDAMENTALS

    • Marketing Fundamentals
    • Brand Strategy (Marketing Plan)
    • Branding (brand architecture, brand identity, packaging, etc.)
    • E-Commerce and E-Marketplace Platforms
    • Product & Service Innovation
    • Distribution Channels
    • Sales Management
  • DIGITAL MARKETING COMMUNICATIONS & TOOLS

    • Web & Omnichannel Marketing Automation
    • Lead generation, Search (SEO/SEM), Social Media, Content and Display Advertising
    • Marketing Automation
    • Omnichannel Content Distribution
    • Email, Mobile, and Wearable Techniques
    • Content Creation & Branded Content
    • Communication Strategy
  • DIGITAL CUSTOMER MANAGEMENT & ANALYTICS

    • Digital Customer Management
    • Digital Customer Intelligence
    • Digital Customer Engagement
    • Digital Consumer Behavior
    • Market Research & Customer Insights
  • TECH & PROFESSIONAL SKILLS

    •  Digital Visualization for Marketing
    • Digital Tech for Marketing
    • Project Management
    • Team Building
    • Oral and Written Communication
    • Career Preparation

Your Journey, Full-Time Format

MASTER IN DIGITAL MARKETING FULL-TIME

When

11 MONTHS

OCTOBER

OCTOBER-DECEMBER

DECEMBER-JANUARY

JANUARY-MARCH

MARCH-APRIL

APRIL-JULY

JULY

Where

ONLINE

MADRID

MADRID

MADRID

MADRID

What

PRECOURSE

TERM I

WINTER BREAK

TERM II

SPRING BREAK

TERM III

GRADUATION

YOUR JOURNEY, PART-TIME FORMAT

MASTER IN DIGITAL MARKETING PART-TIME

When

15 MONTHS

APR

APR

MAY-JUL

JUL-SEP

SEP

SEP

OCT-DEC

DEC-JAN

JAN-FEB

FEB

MAR-APR

APR

APR-JUL

JULY

JULY

Where

MADRID

MADRID

ONLINE

ONLINE

MADRID

ONLINE

ONLINE

MADRID

ONLINE

ONLINE

MADRID

MADRID

What

PREOPENING WEEK

FACE-TO-FACE 1 WEEK

ONLINE PERIOD

SUMMER BREAK

ONLINE PERIOD

FACE-TO-FACE 1 WEEK

ONLINE PERIOD

WINTER BREAK

ONLINE PERIOD

FACE-TO-FACE 1 WEEK

ONLINE PERIOD

SPRING BREAK

PERIOD ONLINE

FACE-TO-FACE 1 WEEK

GRADUATION

TERM II

TERM III

Program extras

The program offers unique opportunities to accelerate your career and increase your hiring potential in the job market.

Internships

For students wishing to get additional hands-on corporate or agency experience after graduation, HST's corporate partners will offer a select group of paid internships in the marketing departments of leading organizations (in Madrid and other key global locations).

Accelerated certifications

This program will offer intensive, multiple-day workshops covering key tools that companies are looking for like Google Analytics and Hubspot (illustrative – exact tools will be defined soon). You will receive a certificate of participation from the company and HST will facilitate the process so you can, if you wish, obtain the full official certificate with an accelerated timeline and lower tuition.

Bootcamps

Establish a solid foundation in marketing fundamentals during first-month Bootcamps in key topics such as Business, Finance & Statistics.

Brochure

Check out the brochure to explore more about the program.

Check it out