Master in Digital Marketing - The Program
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The Digital Marketing Master’s Degree
Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing front and center, where marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world.
The Master in Digital Marketing is a 11-month program, taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. You will also develop project management, team building, and communication skills.
Digital Marketing Master Program Key Areas
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MARKETING FUNDAMENTALS
- Marketing Fundamentals
- Brand Strategy (Marketing Plan)
- Branding (brand architecture, brand identity, packaging, etc.)
- E-Commerce and E-Marketplace Platforms
- Product & Service Innovation
- Distribution Channels
- Sales Management
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DIGITAL MARKETING COMMUNICATIONS & TOOLS
- Web & Omnichannel Marketing Automation
- Lead generation, Search (SEO/SEM), Social Media, Content and Display Advertising
- Marketing Automation
- Omnichannel Content Distribution
- Email, Mobile, and Wearable Techniques
- Content Creation & Branded Content
- Communication Strategy
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DIGITAL CUSTOMER MANAGEMENT & ANALYTICS
- Digital Customer Management
- Digital Customer Intelligence
- Digital Customer Engagement
- Digital Consumer Behavior
- Market Research & Customer Insights
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TECH & PROFESSIONAL SKILLS
- Digital Visualization for Marketing
- Digital Tech for Marketing
- Project Management
- Team Building
- Oral and Written Communication
- Career Preparation
Digital Marketing Program Structure
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MASTER IN DIGITAL MARKETING FULL-TIME 
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Duration |
11 MONTHS |
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OCTOBER* |
OCTOBER-DECEMBER |
DECEMBER-JANUARY |
JANUARY-MARCH |
MARCH-APRIL | APRIL-JULY | JULY | |
Location |
ONLINE |
MADRID |
|
MADRID |
| MADRID | MADRID |
Subject |
PRECOURSE |
TERM I |
WINTER BREAK |
TERM II |
SPRING BREAK | TERM III | GRADUATION |
*The start date for the 2021-2022 Academic Year will be the 20th of September 2021.
Program extras
Internships
For students wishing to get additional hands-on corporate or agency experience after graduation, our corporate partners will offer a select group of paid internships, to the top students, in the marketing departments of leading organizations in Spain.
Technological and Analytical Tools
This program will offer the use and practice of multiple key tools of common use in marketing departments and agencies, like AWS, BigML, Google, Hubspot, Salesforce, Tableau, amongst others. Students will have to pass Google Analytics IQ Certification as a Digital Analytics exercise.
Capstone Project
Along the whole third term students will develop a comprehensive marketing plan, as final master project, from an actual briefing for a real brand of The Coca Cola Company. Work will be developed in groups and every group will count with a coach to guide them through the process. The projects will be presented to a jury composed by a combination of both faculty and Coca Cola representatives.
