Discover how you can combine foundations of design thinking and business strategy to identify needs and continuously generate innovative, human-centered solutions.
LANGUAGE OF INSTRUCTION
Recent graduates and professionals
EXPERIENCE MATTERS MORE THAN EVER
The #2 trend for digital transformation in 2017 is the growing importance of the user experience (Forbes, 2016)
JOBS OF THE FUTURE
Chief Customer Officer and Chief Experience Officer are rapidly rising C-suite positions. As of 2014, nearly a quarter of Fortune 100 companies and 10% of Fortune 500 companies had appointed CCOs, or some version thereof (CCOcouncil.org, 2016). Furthermore, In a 2016 survey, 90 percent of senior executive respondents confirmed that CX is one of the CEO’s top three priorities (McKinsey, 2016)
BUSINESS IS TRANSFORMING
Gartner predicts that by 2018, more than 50 percent of organizations will implement significant business model changes in their efforts to improve customer experience.
CX IS THE FUTURE
“Customer experience is the new marketing.” – Steve Cannon, Mercedes Benz USA President & CEO “