Master in Customer Experience & Innovation

Conceive, develop and implement innovative products, services and experiences with a human-centered,
design thinking focus at each step of the journey.

Quick Facts

  • LENGTH

    10 months

  • LANGUAGE OF INSTRUCTION

    English

  • CAMPUS

    Madrid

  • FORMAT

    Full-Time

  • START DATE

    October

  • PROFILE

    Recent graduates and professionals

  • AGE RANGE

    23-33 Years

Factsheet

Discover how you can combine foundations of design thinking and business strategy to identify needs and continuously generate innovative, human-centered solutions.

EXPERIENCE MATTERS MORE THAN EVER

The #2 trend for digital transformation in 2017 is the growing importance of the user experience (Forbes, 2016)

JOBS OF THE FUTURE

Chief Customer Officer and Chief Experience Officer are rapidly rising C-suite positions. As of 2014, nearly a quarter of Fortune 100 companies and 10% of Fortune 500 companies had appointed CCOs, or some version thereof (CCOcouncil.org, 2016). Furthermore, In a 2016 survey, 90 percent of senior executive respondents confirmed that CX is one of the CEO’s  top three priorities (McKinsey, 2016)

BUSINESS IN TRANSFORMING

Gartner predicts that by 2018, more than 50 percent of organizations will implement significant business model changes in their efforts to improve customer experience.

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