The Admission Process

At IE we look for the best talent. Therefore, we take a holistic approach when evaluating each candidate and look at every aspect of your application.


Completed Online Application Form

English Language Certificate

A Bachelor’s Degree or equivalent

  • The admission process starts by submitting your online application along with your supporting documents.
  • Highlight relevant academic and professional achievements, and tell us why you’re motivated to pursue the Master in Customer Experience & Innovation.
  • It will take roughly 1 week for the Admissions Committee to review your file and provide you with initial feedback.
  • You can start your online application at

You can attach all your supporting documents to your online application, including your entrance exam and language certificate results. Alternatively, you can also send them by email to at your earliest convenience. Supporting documents include:

• Bachelor’s Degree Transcript
• Entrance exam (GMAT, the GRE or the IE Global Admissions test)
• Bachelor’s Degree Diploma
• English Language Certificate (TOEFL minimum 100, IELTS minimum 7.0, or Cambridge Advanced (C1 minimum)/Proficiency not older than 2 years from the start of the program)
• Two Letters of Recommendation
• Three Essays
• Photocopy of Passport/DNI
• One Photo

The interview helps us to know you better, tests your communication abilities and will help determine whether or not your profile will meet the demands of the program. Interviews may be scheduled on campus, at one of our offices worldwide, in coordination with an IE event, or by Skype.

After the interview, your entire application will be evaluated holistically by our Admissions Committee. This is the last step of your application and it will take roughly 1-2 weeks for the Admissions Committee to get back to you with a final decision. Admission is valid for the intake you apply to and for the following one.

This Master degree is currently in process of official validation*

*This program is currently in the process of validation by the Spanish Ministry of Education to be recognized as an official master degree in accordance with the Spanish legislation. IE Universidad is a University officially accredited by the Spanish education authorities, allowed to also provide University Private Degrees, and hence not official, in the exercise of its autonomy. In consequence, should it not be validated, students that complete this program will receive a University Private Degree from IE Universidad without it entailing impairment of the educational standards of excellence of IE.