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Antonio Quijano Barroso

WHO

Antonio Quijano Barroso

POSITION

Professor, Bachelor in Communication & Digital Media

Branding, Marketing and Digital Performance independent consultant

AREA

Bachelor in Communication and Digital Media

Subject
Corporate Communication
Communication and Branding for Startups
Final Project

Antonio Quijano is a Spanish branding, marketing and advertising professional with over 20 years of experience. He has been Strategic Planning Director and Branding Consultant in several leading Spanish agencies and has a strong interdisciplinary vision of how to manage “soft issues” (image, reputation, perception, brand, advertising profile) so they boost the success of a company or product. He has a deep understanding of the way companies work, the challenges they face today and what aspects of management can mean the success or failure of a corporation.

Antonio has ample teaching experience, is the author of an online course on Strategic Planning for Vía Formación and co-author of a Marketing Dictionary published by Lid Editorial.

He is a fun and engaging teacher and brings his professional experience to the classroom, instilling the subject with practicality and a hands-on approach.

Corporate Experience
Branding, Marketing and Digital Performance independent consultant, 2010 – Present.
Strategic Planning Director, Grupo Tapsa, Spain, 2010 – 2014.
Strategic Planner, El Laboratorio (McCann Group), 2006 – 2010.
Brand Identity consultant, FutureBrand (McCann Group), 2001 – 2006.
Brand Identity consultant, Wolff Olins, 1997 – 2001.
PR consultant, Burson-Marsteller, 1990 – 1997.

Academic Experience
Adjunct Professor “Work processes in an Ad Agency”, Universidad Europea de Madrid, 2017.
Adjunct Professor of Business Management, , IE University, Spain, 2016 – Present.
Adjunct Professor of Corporate Communication, IE University, Spain, 2018 – Present.
Adjunct Professor of Entrepreneurship & Innovation, IE University, Spain, 2019 – Present.
Adjunct Professor of Comm. and Branding for Startups, IE University, Spain, 2019 – Present.

Academic Background
Ph.D. in Journalism, Universidad Complutense, Madrid, 1989.