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Belén Rodriguez Cánovas


Belén Rodriguez Cánovas


Professor, Master in Corporate & Marketing Communication PT

Directora Comercial, Industria Farmacéutica


Master in Corporate & Marketing Communication PT

Final Project C
Branding and Corporate Identity

Professional Experience
Professor Belén Rodríguez-Cánovas is specialized in Branding and Strategic Marketing. She has a long professional career as Marketing Manager and Customer Marketing Manager in FMCG
(Kimberly-Clark), auto and electronics (Robert Bosch), luxury markets (L’ÓREAL), pharma (own family-run company) and real estate industry (CP Eastern Europe). She combines her professional position as OTC Marketing Manager in her own family-run company with academic and research positions at IE University, Complutense University Madrid and ICADE Comillas.
Professor Rodríguez-Cánovas holds a Ph.D with honors in Economics and Business Administration. She holds a Bachelor in Economics and Business Administration and a Bachelor with honors in Statistics. Several years ago she completed an executive master in Marketing and Commercial Management. She continues studying and she is completing a master in Data Mining and Business Intelligence at Complutense University.