Professor, Master in Digital Business & Innovation
Co Founder esc-XL, Spain
Master in Digital Business & Innovation
From digital marketing to data models and connecting the dots through digital strategy, Bernardo has accompanied hundreds of C-suite professionals to design and execute the digital transformation roadmap in their own companies. Bernardo, member of the Digital Advisory Board of IE Business School and Academic Director in digital transformation at IE Executive Education, has also been a Digital Transformation Leader in Divisadero -a Merkle company- helping Fortune 500 companies in partnership with Adobe, Google and Salesforce. Previously, he was Head of Digital Marketing at BBVA and assumed a leading role in the bank’s digital transformation. Bachelor in Business Administration and Master in Relational Marketing, CRM and E-commerce, he is also an ontological coach (ICF, ACTP). Specialties: Business Strategy, Data Strategy and Digital Marketing.
CoFounder esc-XL. Spain, 2018 – Present.
Digital Transformation Leader, Merkle – Divisadero, Spain, 2015 – 2018.
Head of Digital Marketing, BBVA, Spain, 2011 – 2015.
Head of Loyalty, BBVA, Spain, 2008 – 2011.
Academic Director Executive Program Digital Transformation, IE Executive Education, Spain, 2016 – Present.
Digital Strategy & Digital Transformation, Lecturer, IE HST, 2018 – Present.
Ontological Coach – ACTP by ICF, Newfield Network, Colombia, 2011.
Masters Executive in Ecommerce, CRM & Relational Marketing, ICEMD-ESIC, Spain, 2002.
Bachelor in Business Administration, Universidad de Castilla-La Mancha, Spain, 2006.
Last year, Joint Honours in Management & Economics, University of St Andrews, 2006.