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Cristina Vicedo Álvarez


Cristina Vicedo Álvarez


Professor, Master in Corporate & Marketing Communication PT, Master in Corporate & Marketing Communication FT and Master in Digital Marketing

Director General, FutureBrand Madrid
Miembro Junta Directiva, AeBrand
Ponente habitual en Foros y Asociaciones de Comunicación y Marca, Dircom


Master in Corporate & Marketing Communication FT

Master in Corporate & Marketing Communication PT

Master in Digital Marketing FT

Final Project B
Communication and Brand Consulting
Final Project C

Professional Experience
B.A. in Law, Universidad Complutense de Madrid (ES). General Manager in FutureBrand Madrid, the Brand consultancy of McCann Worldgroup, since 2012. She started in 1986 as a consultant for the Finance Ministry which led her into a MBA at the CEOE, under the European International Exchange Programme. The MBA gave her the opportunity to start working for Masterfoods Inc. in their marketing department, evolving from Product Brand Manager to Group Brand Manager within six years. Thereafter, she worked in Yoplait as Marketing and Trade Marketing Manager during three years. Since 1999, she has been working at FutureBrand building brand strategies and identities, as well as integrated communication plans for corporate brands such as Telefónica, Acciona, Tavex, Cinfa, Meliá Hotels International, Castilla y León, Mapfre, Verti Seguros, BBVA, Ayesa, Duro Felguera,… among others. From 2009, she is associate professor in IE and gives lecturers about Branding in different marketing academis and institutional foros.