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Daniel Medina


Daniel Medina


Professor, Master in Customer Experience & Innovation

Director Opinno Ideas (Innovation, Design, Transformation and Agility), Opinno
Professor on Corporate Innovation, Lean Startup and Agile Business, IE Business School


Master in Customer Experience & Innovation

Corporate Innovation & Culture Change

Professional Experience
I’m the Director of the Opinno Ideas Department (Innovation, Design and Strategy). Where since 2014, I have been in charge on building and growing a 50 amazingly skilled team, and develop a portfolio of over 6M in projects, becoming one of the most important innovation consulting companies in the country

I have help building strategies, creating new products and services, and transforming their business, for the most important companies in banking, insurance, energy, industrial, retail, education, …

I’m also professor on corporate innovation, product and service design, and lean startup in : Instituto de Empresa, ESIC and Istituto Europe di Design

I have work in 6 differents countries, from IBEX, CAC, NASDAQ and FTSE organisations to SMES and startups, helping them to launch and accelerate their business through design, strategy, innovation, technology, customer experience and culture transformation

I also launched, developed and sold three digital startups in Spain and Latin-America.

During these years in corporations, consulting firms and startups, I have gained a:
-Deep experience on how to launch sucessfull business, strategies, products and services
-Deep expertise on how to run highly motivated teams and create fast and agile organizations
-Deep expertise in corporate innovation, agility and digital transformation
-Deep knowledge in corporate transformation, culture hacking and employee engagement
-Guru level in: design thinking, lean startup, service design, agile methodologies, customer experience and digital strategy
-Expert level in technology and trends scouting
-High understanding on strategy and disruption

I speak fluent Spanish, English and French, and currently learning the Russian language

I’m a member of TEDxCibeles, and co-founder of the Madrid chapter of LeanStartupMachine for entrepreneurs

Also, I act as a speaker in events like DES, Insurance Day, …

I’m also a sponsored snowboard rider, kitesurf passionate and crossfit enthusiast

Director Opinno Ideas – MIT TR Harvard BR
Professor of Innovation and Digital Business at iMBA and Executive Leadership, and StartupLab Mentor – IE Business School
Startup Mentor and Professor on Innovation, Product and Service Design, and Digital Transformation – ESIC
CEO and Founder of Keupi.com and Wapabox.com – Keupi
Strategy Consultant – Stance Partners
Senior Digital Consultant – AUSEBA
Management Consultant – PwC
Technology Solutions Intern – Microsoft

Master in European Business – ESCP Europe
Mastser in Project Management – Universitat Ramon Llull
Computer Science Engineer – Universidad Simón Bolívar