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Diego Soroa


Diego Soroa


Professor, Master in Customer Experience & Innovation

Director, cuantics.com
Director, rise.works
Head Coach, ExO Works
President, Exponential Euskadi Assoc.


Master in Customer Experience & Innovation

Innolab: Prototyping
Innolab: Prototyping II
Innolab: Prototyping III

Professional Experience
I am an architect, entrepreneur, and consultant, passionate about leveraging creativity and exponential technologies to precipitate the transformation of organizations and businesses.

In 2006 I founded Cuantics Creatives, a lab for applied creativity obtaining the “Entrepreneur of the Year” Award from the town of Bilbao. In 2013 I founded RISE, a platform based methodology to “hack serendipity” in distributed ecosystems. RISE was awarded Singularity University Global Impact Challenge in 2013 and a grant to attend the Singularity University Global Studies Program in 2013.

I helped to articulate the ecosystem of disruptive entrepreneurs and Alumni in Su Chapters and organize the Global Impact Challenge Competition that opens the doors to the Singularity experience. I became Singularity University Chapter Ambassador in 2015.

With some SU alumni and entrepreneurs, we launched the A.D.T.E.E. Association for Development of Exponential Organisations, a.k.a. Exponential Euskadi, a nonprofit I have the privilege to represent as President.

These past years I have been an active member and contributor to the formation of the Exo Mouvement, successfully assuming roles of coach, disruptor, advisor, speaker, and agent, both at Fast Track Institute and Exo Works Exponential Organisations.

These experiences complement my work at Cuantics Creatives as a consultant and international speaker for companies such as Ikea, Gas Natural, Celgene, Ernst & Young. I am an experienced lecturer and professor at IE Business School on a Masters Degree in Customer Experience and Innovation, MCXI.

My work as an architect has been recognized and published internationally. I specialized in creating spaces for the future of work. I have frequently worked at the intersection of technology and art, curating and being chair of a number of international Art-tech conferences and developing my own concept of Social Hardware, with large tech installations to precipitate human interaction.

Exo Agent – ExO Works
President – Euskadi Exponential
Bilbao Chapter Ambassador – Singularity University
Certified ExO Consultant – ExO Works
Independent Consultant – Fastrack Institute
Founder & CEO – Cuantics Creatives Lab
Adjunct Professor MCXI – IE School of Human Sciences and Technology
Professor – IE University
Visitant Proessor – Universidad Europea
Founder – Rise-Works
Co-Founder – Biomimicry Iberia
Creative Consultant – NAIDER

Frontiers of Innovation and Entrepreneurship, Management – MIT
Global Solutions Program, State of the art innovation, Entrepreneurship, Leadership, Global Impact, Futurism – Singularity University
Bachelor’s degree, Architecture and Urban Planning – UPM, Illinois Institute of Technology, Universidad San Pablo-CEU
Biomimicry Certificate Specialist – Biomimicry 3.8