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Fernando Aparicio Varas

WHO

Fernando Aparicio Varas

POSITION

Professor, Master in Digital Marketing FT and Master in Digital Marketing PT

Founder and Director, Aamvos Digital

AREA

Master in Digital Marketing FT

Master in Digital Marketing PT

Subject
Distribution Channels, e-Commerce and e-Marketplaces

My professional career has been linked in the last 25 years to the consultancy in digital business / national and international commerce, having previously been an export professional in several sectors. I was General Manager of PayPal Spain and as director of Amvos Digital, consultant of which I am a founder, we have carried out digital strategy projects in companies such as CEPSA, El Corte Inglés, BodyBell, Chocolates Valor and in more than 200 SMEs in sectors such as agri-food, textiles, fashion, footwear, construction, finance, insurance, industrial machinary, etc. My consulting company was also during 3 years Global Service Partner in Spain of Alibaba.com, the largest B2B marketplace in the world