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Fernando Ortiz Ehmann

WHO

Fernando Ortiz Ehmann

POSITION

Professor, Master in Visual and Digital Media

Strategy Director, Saffron Brand Consultants

AREA

Master in Visual and Digital Media

Subject
Brand Strategy

Fernando joined Saffron in 2015 and has worked with many of our biggest clients, including Turkish Airlines, Sodexo, Engie.

Offering over a decade of experience on the client’s side, his professional knowledge extends to operational and trade marketing, merchandising, retail and business development. He has led multi-cultural teams and has worked in or with more than 45 countries.

Before joining, he was Commercial Director Asia-Pacific for Spanish Fashion brand Desigual. He also launched Desigual’s worldwide channel for the Hotels & Resorts business for which he spearheaded the business development, product & service offering and distribution strategy efforts.

Moreover, he has held several international Marketing and Sales Management positions at LVMH, the French luxury conglomerate and at Kantar Millward Brown and Forrester Research, both in the USA.

As well as being fluent in German, English, Spanish, Italian and business French, Fernando holds an MBA from Oxford, a Bachelor of International Business from Boston’s Northeastern University and a Diplom-Betriebswirt from FH Reutlingen in Germany.

He has a passion for perfumes and enjoys spending time with his wife and 3 children.