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Francisco Javier Arenas Romasanta


Francisco Javier Arenas Romasanta


Professor, Master in Market Research & Consumer Behavior and Master in Digital Marketing FT

Managing Partner, El Departamento


Master in Digital Marketing FT

Master in Market Research & Consumer Behavior

Market Research and Intelligence
Surveying Consumers and Citizens

Madrilenian from Vigo, sociologist because he is a contrarian and because he really loves it, irreverent, skeptic up to cynicism and more rational than emotional. He still plays rugby on weekends (ex-players do not exist, he always carry his boots in the car in case he comes across an unexpected game) and practices boxing during the week. He plagues his neighbors playing heavy metal on guitar. As he has been his entire life working in market research he may seem a serious, rigorous guy, but don’t take it wrong, it’s just a phony facade. Conversations with his sons combine macroeconomy, politics, zombie anatomy, Alien physiology and speculations on the superfluous consumption of gas in Mad Max.

Corporate Experience
Managing Partner, El Departamento, 2013 – 2020.
Head of Quant Area, Added Value Spain, 2006 – 2013.
Director for Tracking Programs, Ipsos ASI, 2002 – 2005.
Director for Ad-Hoc Projects, Ipsos, 1998 – 2002.
Research Manager, Atento España, 1996 – 1998.
Research Analyst, Imagen & Opinión, 1994 – 1996.
Research Executive, ICP Research, 1993 – 1994.
Research Assistant, Cemark, 1991 – 1993.

Academic Experience
Associate Professor, IE (MRCB), 2014 – Present.
Associate Professor, IE (MDGM), 2019 – Present.

Academic Background
University Specialist in Consumption Sociology, UCM, Spain, 1991 – 1992.
BA in Political Sciences and Sociology, UCM, Spain, 1986 – 1991.