Professor, Master in Digital Marketing FT and Master in Market Research & Consumer Behavior
Partner, El Departamento de los Investegas
Master in Market Research & Consumer Behavior
Surveying Consumers and Citizens
Market Research and Intelligence (Quanti Research)
My entire life trying to understand why people do what they do.
Some years ago I begun to ask myself ‘so, what?’.
Sociologist, skeptical, sardonic, rugby player, Iron Maiden fan, father, husband. Not necessarily in this order.
IE professor since 2014.
2013 – Managing Partner at El Departamento de los Investegas
2006 – Quant Area Director at Added Value
2002 – Director for Tracking Programs at Ipsos ASI
1998 – Director for Ad-Hoc Projects at Ipsos
1996 – Research Manager at Atento España
1994 – Research Analyst at Imagen & Opinión
1993 – Research Executive at ICP Research
1991 – Research Assistant at Cemark.