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Jesús Martín Calvo

WHO

Jesús Martín Calvo

POSITION

Professor, Master in Market Research & Consumer Behavior and Master in Digital Business & Innovation

Measurement & Attribution Specialist, Google

AREA

Master in Digital Business & Innovation

Master in Market Research & Consumer Behavior

Subjects
Web Mining and Social Media Networking
Analytics for Customer Engagement

Professional Experience
Leading business transformation through data, marketing and technology

Experience
Chief Data Officer – The Cocktail
Associate Professor – IE Business School
Professor – ISDI
Professor – ESCP Europe
Data and Analytics Director – The Cocktail

Education
MBA – INSEAD
Degree, Business Administration – Universidad Rey Juan Carlos
Degree, Law – Universidad Rey Juan Carlos
Bachelor-Erasmus, Business Economics – VLEKHO Business School Brussel
Master, Austrian School of Economics – Universidad Rey Juan Carlos