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Joseph Pistrui


Joseph Pistrui


Professor, Master in Visual and Digital Media and Master in Market Research & Consumer Behavior

Founder, Nextsensing Initiative
Professor of Entrepreneurship & Innovation, IE Business School


Master in Market Research & Consumer Behavior

Master in Visual and Digital Media


Professional Experience
Joseph Pistrui has more than 30 years of management experience, first working for Bristol-Myers Squibb in the United States and later working with countless global organizations as an educator and advisor. Joseph´s contribution to these organizations has been based on his distinctive ability to navigate between the practice of management and a wide-ranging set of management theories.

Much of Joseph´s work has focused on what he calls the “entrepreneurial problem” of growing the top line through innovation based new business development. From his extensive work with organizations Joseph has launched the Nextsensing Initiative (www.nextsensing.com) to help develop insights into one of the most daunting challenges today — how to think in new ways in order to better understand the future—as a way to address the opportunities in the marketplace resulting from change. His point of view is informed by concepts as wide-ranging as leadership, entrepreneurship, strategic innovation and design thinking and promotes a bias towards actions.

Joseph is a member of the faculty of Entrepreneurship at IE Business School and was previously the Dean for Executive Education. Previously he held a Visiting Fellowship at the London School of Economics and Political Sciences, where he lectured and researched issues related to new enterprise formation and innovation as part of the LSE’s Department of Management.

Joseph was the co-founder of three Delaware, USA based start-ups focused on the education sector, and has aspirations to participate in future startup initiatives.

Joseph earned a Doctor of Philosophy in Strategic Management and Entrepreneurship from Universidad Autonoma de Barcelona, a Master of Arts in Liberal Studies from DePaul University, and a Bachelor of Science in Business Administration from Ferris State University. He was born in Detroit, Michigan USA and has lived and worked in Europe since 1993 and currently resides in Madrid, Spain. Joseph can be found on Twitter by following @nextsensing.