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Luis Zunzunegui


Luis Zunzunegui


Professor, Master in Customer Experience & Innovation

Managing Director & Partner, Propelland


Master in Customer Experience & Innovation

Brand, vision & growth hacking
Innolab: human-centered design
Innolab: human-centered design II
Innolab: human-centered design III

Professional Experience
Managing Director of the Propelland Spanish Office. Propelland is an International Innovation Design firm with HQ in San Francisco (USA) that provides strategic design and innovation consulting services to businesses worldwide.

As the Manager Director Luis’ role is to lead the development of the business in Spain. The role is a mix of creative direction, business development, and managing the business itself. In summary, to build a creative culture capable of innovating on a routine basis. He works with designers and clients to optimize costumer experiences, drive business growth, design new offerings or launch new ventures.

He has a Master’s Degree in Business Strategy and Marketing by the Universidad Pontificia de Comillas-Madrid (ICADE), and working experience in consulting firms (PwC), banking (ING) and telecommunications (T-Online/KPN). He launched and managed his technology startup for 3 years where he became obsessed with the critical role of design and human understanding in creating ground-breaking businesses. He is amazed by design/aesthetics and its impact over human behaviour.

On his free time you will find him spending time with his wife, son and dog and practicing every single hobby known to man, preferably outdoors. He is curious about everything, excited about life in general and true believer of making a dent in the universe.

Professional Speaker
Luis is passionate about public speaking and knowledge sharing. Apart from conferences and industry venues in different organisations, as part professor for international institutions like the IE (Instituto Empresa) or IED (Isitituto Europeo di Design) he never turns down the chance to share his enthusiasm for everything related to innovation, service design, marketing and customer experience with the future professionals bound to change the world.

Managing Director of Propelland
Founder and CEO of the startup GiftyBit
Product Management at ING Direct
Brand Management and New Business at KPN Spain
Consultancy at PriceWaterhouseCoopers
Marketing at T-Online Spain
Masters Degree, Business Administration and Marketing (ICADE)