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Macarena Estevez Muñoz

WHO

Macarena Estevez Muñoz

POSITION

Professor, Master in Business Analytics & Big Data and Global Master in Business Analytics and Big Data

CEO & Founder, Conento

AREA

Global Master in Business Analytics and Big Data

Master in Business Analytics & Big Data

Subject
Marketing Intelligence

Academic Background
Postgraduate in Statistics and Econometrics, Universidad Carlos III de Madrid
MBA, ESDEN Business School of Madrid
Bachelor in Mathematics, Universidad Autónoma de Madrid
Certificated in Google Analytics, Google
Certificated in Learning How to Learn, University of California, San Diego

Corporate Experience
CEO and Founder, Conento
Founder, Smartek
Advisor in Metrics&Analytics, Corporate Excellence
Advance Analytics Group Director (Spain and LatAm), GroupM
Regional Research Director (Spain and LatAm), Mindshare
Research Director, The Media Partnership
Research Director, TNS

Academic Experience
Visiting professor, IED
Visiting professor, ESADE
Visiting professor, Universidad de Valladolid
Visiting professor, Universidad Complutense de Madrid
Visiting professor, IE
Visiting professor, Universidad Europea de Madrid
Visiting professor, ESIC
Associate professor, Universidad Carlos III de Madrid

Awards
Research Grant. Worldwide Radio Seminar AEDEMO, Boston
Award for Most Innovative Paper at “AEDEMO TV Seminar”, Córdoba
Mindshare Award -The Best Use of Research, Europe
Media Category ATTICUS AWARDS of the WPP Communication Group, Worldwide
Ford of Europe Team Recognition Award – Marketing, Europe
Award for Best Paper at the “AEDEMO TV Seminar”, Seville
Award for Best Paper at the “AEDEMO OTHER MEDIA Seminar”, Madrid
International Prize “FIPP Research Award” for best research paper published in 2011/2012, Europe