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Maite Gómez Fraile

WHO

Maite Gómez Fraile

POSITION

Professor, Master in Digital Business & Innovation

Industry Head, Google

AREA

Master in Digital Business & Innovation

Subject
Digital Media Technology & Marketing

Profile
Bachelor in Economics and Business Administration by UVA (Universidad de Valladolid), and Master in Business Administration by IE Business School.
Mother of 3, traveller, dreamer and doer. Passionate about Communication, Technology and Innovation. Big-picture thinker, loves people interaction, building long-term relationships, teaching, and coaching & leading winning teams.

Experience
A solid Career in Marketing across different FMCG Industries, that started in British American Tobacco and Allied Domecq, and consolidated occupying the CMO position in Danone Baby Nutrition and Artsana. Since 2014, this experience is complemented with a thorough understanding of the Digital Ecosystem, being appointed Industry Head at Google, and leading partner relations with key FMCG Companies, with a special focus on developing Digital Transformation and Data Driven Marketing Strategies across the Industry.