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María Eizaguirre Dieguez

WHO

María Eizaguirre Dieguez

POSITION

Professor, Master in Corporate & Marketing Communication FT, Master in Visual and Digital Media, and Bachelor in Communication and Digital Media

Academic Director Master in Corporate and Marketing Communications, IE School of Human Sciences and Technology
Marketing Strategy Advisor & Coach, Studio Banana
Adjunct Professor Branding, IE School of Human Sciences and Technology
Adjunct Professor & Director Innovation Lab, IE Business School

AREA

Bachelor in Communication and Digital Media

Master in Corporate & Marketing Communication FT

Master in Visual and Digital Media

Subjects
Branding and Corporate Identity
Branding: Identity, Strategy and Reputation
Brand Strategy

Professional Experience
Academic Director and Associate Professor Master in Corporate and Marketing Communication – IE School of Human Sciences and Technology
Director Innovation Lab – IE Business School
Associate Professor Marketing and Academic Lead Marketing Fundamentals BBA – IE Business School
VP Marketing and Sales Spain & Portugal – Laureate International Universities
Director Insights and Strategy – IE University
Director Marketing – IE University
Senior Consumer Insights Manager, Innovation Cheese & Diary, EU – Mondelez International
Consumer Insights Manager, Processed Cheese, EU – Mondelez International
Strategic Planner – Young & Rubicam
Qualitative Research Executive – Research International

Education
DPhil (PhD), Anthropology – University of Oxford – Rhodes Scholar (Linacre and Spain, 1994)
MSc by Research, Biological Anthropology – Durham University
BA (Hons), Anthropology – Durham University