Martin Wohlfart
- WHO
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Martin Wohlfart
- POSITION
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Professor, Master in Market Research & Consumer Behavior
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Head of Sales & Cliente Management Madrid, Kantar Millward Brown Spain
- AREA
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Master in Market Research & Consumer Behavior
Subjects
Project I: The Kantar Millward Brown Business Challenge
Academic Background
Master Degree in Psychology (specialization in Applied Economic Psychology), Universität Wien
Corporate Experience
Head of Sales & Client Management Madrid, Kantar Millward Brown Spain (current)
Sr. Consumer Insights Manager, Philip Morris Spain
Sr. Group Manager Marlboro Red, Philip Morris Spain
Co–Founder & Chief Strategist, Twiga Research & Strategy
Market Planner & CPR Manager, Diageo Spain
Sr. Consumer Insights Manager, Schweppes Suntory Spain
Sr. Strategic Innovation Leader – Europe & MENA, BMC Innovation
Director Product Design & Development Iberia, Quantitative Department Director Iberia & West Africa, Synovate, Spain / Portugal / West Africa
Market Research Manager CEE, Henkel CEE