Go back

Martin Wohlfart

WHO

Martin Wohlfart

POSITION

Professor, Master in Market Research & Consumer Behavior

Head of Sales & Cliente Management Madrid, Kantar Millward Brown Spain

AREA

Master in Market Research & Consumer Behavior

Subjects
Project I: The Kantar Millward Brown Business Challenge

Academic Background
Master Degree in Psychology (specialization in Applied Economic Psychology), Universität Wien

Corporate Experience
Head of Sales & Client Management Madrid, Kantar Millward Brown Spain (current)
Sr. Consumer Insights Manager, Philip Morris Spain
Sr. Group Manager Marlboro Red, Philip Morris Spain
Co–Founder & Chief Strategist, Twiga Research & Strategy
Market Planner & CPR Manager, Diageo Spain
Sr. Consumer Insights Manager, Schweppes Suntory Spain
Sr. Strategic Innovation Leader – Europe & MENA, BMC Innovation
Director Product Design & Development Iberia, Quantitative Department Director Iberia & West Africa, Synovate, Spain / Portugal / West Africa
Market Research Manager CEE, Henkel CEE