Professor, Master in Corporate & Marketing Communication PT
Master in Corporate & Marketing Communication PT
Reputation Management and External Communication
Michael Etter, PhD is a Marie Curie research fellow in organizational communication at Cass Business School, City University London. His research covers interrelations between organizational communication, corporate reputation, new media, and strategy. Michael Etter has received various prestigious grants by the Swiss National Science Foundation, the Carlsberg Foundation, and the European Commission (Marie Curie Fellowship). His research has been published in leading management and communication journals, such as Journal of Management Studies, Journal of Business Ethics, Management Communication Quarterly, Business & Society, Journal of Communication Management, and Public Relations Review, among others.