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Pedro Moreno de los Ríos García-Lomas

WHO

Pedro Moreno de los Ríos García-Lomas

POSITION

Professor, Bachelor in Information Systems Management and Master in Visual and Digital Media

Graduate & Undergraduate Professor, IE Business School

AREA

Bachelor in Information Systems Management

Master in Visual and Digital Media

Subject
Digital Media Ecosystem
Social Media & Digital Marketing

Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing, which will allows him to show data as a driving force in marketing.