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Pedro Sañudo


Pedro Sañudo


Professor, Master in Market Research & Consumer Behavior

Chief Marketing Officer, CoverWallet


Master in Market Research & Consumer Behavior

Managing The Costumer

Professional Experience
5 Countries, 5 Multinationals, 4 Startups, 3 international schools & 4 universities. Worked at leading public internet and media companies, as well as at disrupting tech startups funded by outstanding VCs (e.g. Index Ventures, Accel Partners, Foundation Capital, USV, and Two Sigma). Graduated from top tech, business & international relation schools. Stock market investor, entrepreneur & activist in the making.

Academic Background
A.M.P., Harvard Business School, Harvard University
M.B.A., Sloan Fellow at the MIT School of Management, Massachusetts Institute of Technology
M.A., Rotary Scholar at the Fletcher School of Law & Diplomacy, Tufts University

Corporate Experience
Currently: Chief Marketing Officer at CoverWallet, reinventing the $100bn small business insurance market in the US.
Consultant at high growth tech startups – Klink (backed by Singtel, sold in 2015), and CartoDB (backed Salesforce Ventures).
Chief Marketing Officer – Zed (2009 – Leading mobile VAS in 50+ countries)
Director, Advertising EU – Yahoo! (2007 – World’s largest online media company)
Director, Online & CRM Marketing Exec. EU – Electronic Arts / EA (2004 – Fortune 500 company)
Head, Digital & Direct Marketing Exec. EU – Nintendo (2001 – Legendary video games company)