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Pepe Martínez

WHO

Pepe Martínez

POSITION

Professor, Master in Market Research & Consumer Behavior, Master in Digital Marketing FT and Master in Digital Marketing PT

Business Development & Marketing Director, Kantar Millward Brown

AREA

Master in Digital Marketing FT

Master in Digital Marketing PT

Master in Market Research & Consumer Behavior

Subjects
Focus Groups & In-Depth Interviews
Understanding Consumer Behavior II
Consumer Behavior in The Digital Age
Consumer Behavior

Academic Background
Degree in Psychology, Universidad Complutense de Madrid
Colegio de Psicólogos (member M-04210)
Degree in Psychoanalysis (CEAP)
Título de especialista en clínica y psicoterapia psicoanalítica (Universidad Pontificia Comillas de Madrid)
Expert in Neuroscience, NMSBA member
Management Master. Programa Integral de Directivos (PIDD), ESIC
Digital Marketing Master (ESIC)

Academic Experience
Pepe Martínez has been invited by many Universities, Business Schools and Management forum in Spain to talk about Qualitative, Marketing Research, Brands, Communication, Media and Neuromarketing (Madrid, Barcelona, Sevilla, Valencia, San Sebastián, Pamplona, León, Oviedo).

He has also been invited in an international level to talk about Qualitative (Paris, Frankfurt, Copenhagen, Warsaw, Prague, Istanbul).

Corporate Experience
Qualitative Technical Director, Synapse Marketing Research
Managing Director, Ideas para…
Qualitative Technical Director, Ergo Advanced Research
European Qualitative Director, Millward Brown Europe (Head of Euroqual)
Client Service Director, Millward Brown Spain
Managing Director, Millward Brown Iberia
Marketing & Qualitative Director, Millward Brown Iberia
Business Development & Marketing Director, Kantar Millward Brown (current role)
ANEIMO President (Market Research Companies Spanish Association) (current role)