Professor, Master in Customer Experience & Innovation
Professor, IE School of Human Sciences & Technology
Master in Customer Experience & Innovation
I have been teaching Psychology for 10 years now. A simple definition for Psychology is the scientific study of the brain and mind so for me it is a subject that is relevant in all areas of study as there is very little living things do without using their brain. My research interests have been in memory, decision making, cross-cultural influences and how people perceive information. This interest has been further piqued by having worked in academia in the US, Pakistan, UK and now Spain and looking at the differences and similarities in the perception and elements that impact decision making processes in each country.
I have worked with Pearson Publishing in developing their online platform Revel and am a peer reviewer for various academic journals.