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Sara Rodríguez Ibáñez


Sara Rodríguez Ibáñez


Professor, Master in Digital Business & Innovation

Social Intelligence Manager, L'Oréal


Master in Digital Business & Innovation

Social Intelligence for Branding & Sales

Sara Rodriguez is specialized in digital research, with a focus on social analytics. She is currently responsible for Social Intelligence at L’Oréal Group, providing insights to over 30 brands in Spain. Sara is interested in finding new ways of analyzing and understanding consumer perception, and how to apply this knowledge to the business strategy.

Previously Sara has worked in big data consultancy, integrating social data into business analytics models in order to understand the impact of the consumer voice in the company’s results.
As a Senior Consultant and Head of Digital Research, she has developed projects based on different sources of digital data, such as web analytics, online audiences and ad effect surveys.
Sara believes that giving importance to the consumer conversation is key in order to build a sustainable business model.

Business Analytics & Big Data / MSMK.
Postgrade in Digital Marketing / ESIC.
Postgrade in Marketing, University of California / Berkeley.
Major in Advertising and PR / UOC.
Major in Media Communications / Universidad Complutense.

Corporate Experience
Social Intelligence & E-Comm acceleration manager / L’Oréal (present).
Digital Analytics & Big Data senior consultant / Indra.
Digital Intelligence manager / Findasense.
Digital Research Manager / Isobar.
Senior Market Analyst / Nielsen.
Academic Experience Visiting Professor of Social research / IAB.
Visiting Professor of Social Media analytics / The Valley.
Visiting Professor of Social Media strategy / AERCO.