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Tetyana Kretova


Tetyana Kretova


Professor, Master in Customer Experience & Innovation

Regional Director Asia Pacific - International Business Development, IE Business School
Co-Founder & VP, Handson SL
Co-Founder, Simplifi shirts


Master in Customer Experience & Innovation

Trends in Technology for CXI

Professinal experience
An Executive MBA Alumna of IE Business School with over 12 years of managerial experience has excelled in her corporate career building her way up from the PR assistant to the Head of Marketing in METRO Cash & Carry Ukraine. Has been responsible for the development and execution of the integrated marketing communications strategy and branding and sales.

In her current role as the International Development Director for Eastern Europe and Central Asia she represents the school in the region developing strong relations with companies and the School alumni. An Alumna of IE Business School (Spain), International Christian University (Ukraine – USA), Charted Institute of PR (UK – Ukraine) and Akron High School (USA).

From entrepreneurship perspective Tetyana has two startups: own market strategy consulting practice and shirts manufacturing.