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Alicia María García López


Alicia María García López


Professor, Master in Digital Marketing

Partner, Blanchard Spain


Master in Digital Marketing FT

Strategic Marketing


Broad experience in Marketing and Innovation in multinational FMCG companies. Key strengths:
• Leading and inspiring teams, both national and international (also virtual teams)
• Strategic thinking: 9 years experience in Innovation
• Inspiring agencies on advertising, packaging design, media (including digital), and PR and events
• Business Acumen (P&L responsibility as Brand Director and Innovation Director)
• Great communicator (keynote speaker and Associate Professor in IE business School)

After more than 20 years experience in Marketing and Innovation in FMCG multinational companies I decided to make a big change to work on an area I have a lot of passion for, people growth. Two other partners and I joined to set up the Spanish office for Ken Blanchard. The Ken Blanchard Companies® is one of the world’s leading training and development experts and inventor of the most widely used leadership development system in the world, Situational Leadership® II. (www.kenblanchard.com).

In parallel, I continue teaching (at ie or doing in-company training) and doing Marketing and Innovation consultancy for several companies.