Alicia María García López

Subject
Strategic Marketing

Broad experience in Marketing and Innovation in multinational FMCG companies. Key strengths:
• Leading and inspiring teams, both national and international (also virtual teams)
• Strategic thinking: 9 years experience in Innovation
• Inspiring agencies on advertising, packaging design, media (including digital), and PR and events
• Business Acumen (P&L responsibility as Brand Director and Innovation Director)
• Great communicator (keynote speaker and Associate Professor in IE business School)

After more than 20 years experience in Marketing and Innovation in FMCG multinational companies I decided to make a big change to work on an area I have a lot of passion for, people growth. Two other partners and I joined to set up the Spanish office for Ken Blanchard. The Ken Blanchard Companies® is one of the world’s leading training and development experts and inventor of the most widely used leadership development system in the world, Situational Leadership® II. (www.kenblanchard.com).

In parallel, I continue teaching (at ie or doing in-company training) and doing Marketing and Innovation consultancy for several companies.